Métrobus (advertizing agency)
Métrobus is an advertizing agency, it is specialized in the communication within transport in public.
HistoryAugust 1st Métrobus is a company created in 1947 by Havas and Publicis. Publicis will have shares of the company more and more, amount with 100% of the shares in 1997. In 2005, JCDecaux will take 33% of the capital of the company.
Towns of establishmentAugust 1st The control is related to the RATP until 2010.
DEBATEs and disputes
Opposition to publicity
See also: Antipub
Source of revenue for the shipping companies, publicity knows many criticisms:
- On the form, publicity exploits " means intensively; traditionnels" as posters of 4*3 meters just like of the " operations spéciales" who can go until the whole stripping of subway trains, of bus and even of station. Publicity can appear invading. Métrobus is directly aimed here.
- Of another opponents criticizes publicity on the bottom, and its existence even: while using in an industrial way of the techniques worked out with the projection of the social sciences, publicity would create a power struggle unbalanced, favorable to the salesman and unfavourable with the purchaser. Métrobus is not then aimed any more directly, but it undergoes criticisms then addressed to all its profession.
Certain associations organize operations of taguage posters. Métrobus undergoes an important shortfall then on the one hand because the advertisers are hardly entousiastes to see their degraded message, on the other hand because obliteration of the aforesaid tags is expensive the company posting.
Métrobus thus carried felt sorry for against the shelterer of Internet site Ouvaton, in order to obtain the identity of the creators of a Web site encouraging the degradation of posters. After many bounces, the complaint was balanced in half dyed. Ouvaton has to give information that it possédiat, but did not have of fine. The identity provided by the creator of the site proved to be false and the site was duplicated at once on multiple waiters.
Refused publicitiesIf the debates relating to the existence even of publicity largely exceed the framework of Métrobus, some critical fuse against decision same of the control. That Ci has several times refused to post visual advertizing executives, in the name of his right of reserve.
These refusal, formerly unperceived, find today Internet like case of resonance. Each one of them then causing a debate then sometimes relayed by the press " traditionnelle". Let us quote for example:
- the refusal of a publicity showing of homosexual being embraced with hangs that changes what for you, because for it is important . Indignation of association homosexual and lodge of a complaint on behalf of the DUMP. Second visual with a languorous pressures and glance will be accepted.
- the refusal of a publicity of Télérama: Sunday, January 15. Highly Sunday. Nicolas Sarkozy should pay attention. It is already the third time that it invites Michel Drucker in his emission .
Defined by some like a breach of liberty of expression and compared with censure, Métrobus is defended while specifying are held with a neutrality within the framework of our convention with the RATP and it is interdict to make some communication with political character that it is
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