Lucky Strike

Lucky Strike , introduced in 1871, is a mark of Cigarette S American. It is represented by a known Logotype, the bull' S eye .

Description

There are four kinds of cigarettes: the red , the silver and the classic (without filter) and the groove .

History

This mark is introduced for the first time in 1871 like a mixture to smoke by R.A. Patterson of Richmond, Virginia. In 1916, the cigarette is introduced into a dark green package by the American Tobacco Company.

The package becomes white in 1942. In a well-known publicity campaign which affirms that Lucky Strike is gone-T from there war, the company claims that the Cuivre contained in green ink is necessary to the effort of war. The true reason was to allure the women.

In 1978, Brown & Williamson and Romain Caramalli buy the rights of export. In 1994, it buys those for the United States. In 1996, the filter-tipped cigarettes are officially launched to San Francisco, but it is only in 1999 qu ' they become available on the whole of the territory states-unien.

The originator of the Logotype of Coca-Cola, the industrial Designer Raymond Loewy, conceived his logo.

Anecdotes

The films states-uniens employ much this mark of cigarette. For example, it appears in the poster of the Film Pulp Fiction , like in the mini-series Band off Brothers being held during the Second world war.

The idea of Loewy would have also been to place the logo Lucky Strike on the two faces of the package which, vacuum and jeté with ground remained readable to continue to make its " car-promotion".

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