Lipton

Lipton is an international mark specialized in the The and drinks containing the. This mark was created by Sir Thomas Johnstone Lipton in the years 1870. It forms now part of the group Unilever.

The variety of the most sold by Lipton is Lipton Yellow Label which is black The. Since 1972, the Lipton Ice Tea , not-gas drink sold mainly in quill, is sold in more than 60 countries through an alliance with PepsiCo which distributes it.

Lipton is a very popular mark in Europe, in North America, in Africa and also in Asia. The Lipton mark sells in about 110 countries.

The slogan of Lipton is “All the effect Lipton” in other words “Lipton Tea edge C that”.

Ice Tea

The soda created by Lipton exists in several perfumes. There exists of Ice Tea fishes, raspberry, mango, lemon and orange. A version Ice Tea Light exists too. The first quill of Ice Tea appeared in the United States in 1972. It was necessary to wait more than twenty years so that Ice Tea is marketed in France, in 1993. In 2000, Ice Tea was in the third place of the sodas most sold in France.

Lipton and Sustainable development

Independent producers and Lipton, worked since 2002 so as to respect ethical principles of sustainable development set up by Unilever within the framework of a partnership, in plantations in East Africa, in Kenya (Kericho) and in Tanzania (Mufundi).

In 2006, these plantations are recognized by the Total Business Coalition for their combat against the AIDS.

In May 2007, Lipton becomes the first mark of the industry of the to commit itself supplying itself in the only near suppliers applying the ethical principles of the Sustainable development. In this objective, Lipton required of Rainforest Alliance, an international ONG specialized in the certification of the durable productions, to undertake, as of now, the certification of its plantations of the of East Africa.

Lipton and its parent company Unilever, aim so that the totality of the sachets of the Lipton Yellow Label sold in Western Europe profit from certification from here 2010 and that this one is extended to all the Lipton sachets in the world from here 2015.

Figures and Anecdotes

  • 52 billion Lipton cups of tea is drunk each years, that is to say 1.649 a second.
  • 156 pirns of Lipton Ice Tea are drunk each seconds.
  • the Lipton sold in one year would make it possible to fill 3.660 Olympic swimming pools. With the frozen Lipton that would fill 4.343 Olympic swimming pools.
  • the weight of all the sheets of the used to make this the Lipton is equivalent to 14.077 adult African elephants.

Source

External bonds

  • Total Official site of Lipton
  • French Official site of Lipton
  • Lipton Official site on Sustainable development
  • Official site of Lipton Institute off Tea

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