Lifestyle

The lifestyle (or lifestyle, or lifestyle in English) is the manner of living - to be and think - of a person or a group of individuals. It is its daily behavior, its way of living around and for certain values.

The lifestyle is a qualitative concept: it indicates the way in which the households use to them Purchasing power.

For a Standard of living equivalent, there exist multiple manners of consuming, of distracting, of cultivating… etc. (not to be confused both, standard of living being the GDP is the income of the inhabitants of a country without calculating the inequality)

Thus, the American lifestyle, popularized by the cinema, was spread since the Second world war, certain products became universal symbols.

In Sociology, a lifestyle is the way in which a person or a group saw. That includes its types of social relations, its way of consuming, its way of diverting themselves, of getting dressed. A lifestyle also reflects the attitude of an individual, his values, his way of seeing the world in which he lives.

To have a particular lifestyle a choice, conscious or unconscious implies, between various types of behaviors.

In the trade and publicity, a lifestyle becomes a target marketing, that the commercial ones try to target to approach as well as possible the needs and the desires of consumption of this particular population.

History

Concept of " mode of vie" did not exist before because it did not take place to exist. This concept appeared tardily.

Alvine Toffler, writer and American futurologist, writing in 1970 in Future Shock : " the shock of the future is the stress and confusion caused at the individuals to which one makes live too much change in a too small interval of temps." These changes which exceed us are of three types:

  • Firstly the transience which can be translated by brevity. Brevity of the things: we throw our possessions to acquire news of them. Brevity of the places: we leave the places which saw us being born for the new ones. Brevity of people: we lose the contact with our former friends and consciousness and we have evil to create a contact with the new ones. Brevity of the organizations: the governmental companies and the business firms create new positions only for better reforming them and changing them. Brevity of information: the scientific knowledge and popular is not fixed and increases in a fast and permanent way.

  • Secondly, the innovation . The innovation of sciences, which progresses and which will change can be the mankind or will combine it with machines. The innovation of the social relations, in family structures in permanent rehandling.

  • Thirdly, the diversity . The diversity of the choices, the diversity of the subcultures and the specialities, the diversity of the lifestyles. This diversity makes it possible to the individuals to be, to separate within a company in which they were never recognized.

In 1980 in The Third Wave it describes 3 types of companies and the concept of waves. Each new wave pushes the old company and establishes the news. The company of the 3rd vagueness is the company known as post industrial (post years 1950) and is characterized by information, the technology and the very great diversity of the subcultures.

Thus Toffler thus predicts an explosion of the subcultures and lifestyles, at the same time as the explosion of diversity within our post-industrial companies. Indeed in the pre-modern companies, we did not need a narrower term to describe a subculture or a lifestyle: different the " mode of vie" were regarded as cultures, religions, completely different ethnicities. Thus a different culture were always seen like completely foreign. In comparison, the lifestyles, are not regarded as foreigners, they are accepted or partially accepted, like a minority difference, within the culture or of the majority group.

Lifestyle: tele subject

The lifestyle is a good subject of television, thus the emission " Screw my Vie" , creates in October 2001, has as a principle of finding two people having with-priori the ones with respect to the others and of making them live during a few days the life of a person contrary to their lifestyle or their way of thinking. Thus the emission of November 14th, 2002 beat all its records with 3,6 million televiewers, that is to say 39,8% of share of audience. The reports presented this evening there were that of a homosexual fêtard accustomed Parisian nights going to homosexual arranged and working in a pigsty in Brittany, that of an vain hairdresser accustomed to the luxury and the mode leaving in ramble to Egypt with a routarde accustomed to dust, the dormitories and the small budgets plans and finally that of a woman who was made sterilize because it did not want especially to have children and who leaves food in a mother 12 children.

See too

External bonds

  • Of the style like practice by Laurent Jenny

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