Leo Burnett Worldwide
Leo Burnett Worldwide also called simply Leo Burnett is a network of agencies of Publicité created by Leo Burnett in 1935.
The founder
Leo Burnett is the creator of advertizing icons such as the Géant green or the Marlboro Man .
The network
Founded with Chicago by the Leo Burnett advertizing executive during the Great Depression, the agency is from now on a network present on all the segments of the communication Marketing and in the whole world with agencies on all the continents.In 2002, Leo Burnett is acquired by the Groupe Publicis, the fourth world company in the sector of the communication marketing.
Main customers
In 2006, main customers of the agency (since: date from the beginning of co-operation) are:- Kellogg's, 1949
- Procter & Gamble, 1952
- Philip Morris, 1954
- Maytag, 1955
- Coca-Cola, 1969
- H.J. Heinz, 1974
- FIAT, 1978
- Visa, 1979
- McDonald's, 1981
- Kraft Foods, 1984
- Hallmark Cards, 1988
- Morgan Stanley, 1988
- Diageo, 1988
- Walt Disney, 1994
External bond
- Site of Leo Burnett
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