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See also: Customer

a customer , with the economic direction , is the purchaser of a good or service, in an occasional or usual way, with a Fournisseur (see Commerce.

The customer is to be distinguished from the Consommateur, on the one hand because the consumer is not inevitably the purchaser, on the other hand because the purchaser of equipment, service or professional does not make a direct act of consumption. It is necessary also to distinguish the customer term from the terms user S or Usager S (term used rather in the public services, where the users do not have the choice of the supplier). Another expression also defines the customers: the barge , a term which aged and is less and less used but which remains present in terms like market radius or custom .
In the banking sector , the customer (titular of a Account or borrower of a Credit) is also indicated like counterpart (in particular in the field of the Risk management of counterpart. In a Undertaken or a Organization, a customer is that which receives products or services. There are two kinds of customers: external customers i.e those which buy products and services of a company; and internal customers i.e those which receive products and services of another department in a company.

Economic importance

The concept of customer is essential in a market economy (provided that the trusts, monopolies and oligopolies are severely fought there), where the potential customers (also called Prospect S) have the free choice of their suppliers. The survival of a company depends then on the satisfaction of its customers and his capacity to treat their complaints. The methods to identify, satisfy, attract and preserve the customers concern the Marketing.

Customers

the customers are the essential component of a Goodwills. Generally, the customers are the value which the relations between the funds and the people represent who request from the owner goods and services. Certain authors detach the customers, attracted by a certain think with regard to the tradesman, of the Achalandage. The French law of March 17th, 1909 could seem to distinguish them but the authors agree to say that the two terms are used as synonym. Jurisprudence does not attach any importance to the distinction (Com. February 27th, 1973). If the customers exist only insofar as other elements allow its constitution (room, mark, etc), it does not remain about it less than she is the essential component of the funds; the transfer of all the other elements of the funds cannot be worth sale of goodwills; on the other hand, the transfer of customers alone will amount yielding the funds.

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