Lancôme (cosmetic)

See also: Lancôme

Lancôme is a mark of products Cosmétique S created the February 21st 1935 by Armand Petitjean, perfumer with Paris. The name, selected for its sonority " well française" (like Vendôme or Brantôme) comes from Lancosme , a castle located at Vendœuvres in the Indre.

The launching of the mark was done by the creation of 5 Parfum S presented during the World Fair of Brussels: Tropics, Tender Nights, Kypre, Scrap-metals and Conquest. To symbolize the activities of its mark, Armand Petitjean chooses the pink (for the perfume), the cherub (for the make-up) and the flower of lotus (for the care).

Since, Lancôme did not cease innovating. Selection of perfumes: Black label, Blue Seal, Arrows, Lavenders, Scrap-metals, Marrakech, Merry Summer, Beautiful Fall, Magic, Take-off, Sputnik, Festivals of the Winter, Grace of Spring, Climate, Gash, O of Lancôme, Sikkim, Black Magic, Lancôme Trophy, Sagamore, Intense O, Treasure, Poême, O For Man, O Yes! , Miracle, Miracle Man, Miracle So Magic! , Summer Miracle, Attraction, Miracle Aquatonic, Hypnosis. Some care: Nutrix, Niosôme, Noctosôme, Absolute…

Since 1964, Lancôme belongs to the Group L'Oreal within Division Luxury items. And when one asked Armand Petitjean why it had created Lancôme, here what it answered: " Because I had on the occasion to note that the French counted less and less in the field of the beauty products. Two american companies had taken the control of the worldwide market. I thought that it was necessary that a French house is put on the rangs.".

External bonds

Castle, Photographs of the Castle of Lancosme
Lancôme, official site
Lancôme, Canadian site

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