Kraft Foods

Kraft Foods () is an American group of the agro-alimentary sector, particularly in the coffee and the chocolate, and present in many countries. The group is n°2 world the food one and drink after Nestlé. It appartienait (until March 30th, 2007) with the consortium Altria, itself holder of a very great number of companies of various strong sectors.

The group, whose world seat is established with Northfield, in the banlieu of Chicago, is chaired by Irene Rosenfeld.

Kraft is present in more than 150 countries. In France, the group markets its products under many marks.

The parent company of Kraft Foods, at the time Philip Morris, amalgamated the Kraft company with the company General Foods.

Figures

In 2004, Kraft carried out a world turnover of 33,168 billion dollars.
Krafts Foods France carried out 1,020 billion euros of turnover with: 1,500 collaborators, and has 6 factories: a chocolate factory with Strasbourg (Milka, Coast of Gold, Suchard), a factory of coffee torrefaction with Lavérune close to Montpellier (Black Chart, Jacques Vabre, Grand' Mother), another factory of coffee torrefaction with Liege in Belgium (Jacques Vabre, Grand' Mother) and three factories of decaffeinization (Strasbourg and Le Havre).

For 2006, affected by the blaze of the prices of packing and the raw materials, it announces a world plan of: 8,000 suppressions of employment to remain in international competition and to carry out an objective of a billion euros of economy per annum. Its last plan had resulted in the suppression of: 5,500 employment.

In July 2007, Kraft Foods repurchases the cookies LU with Danone for 5,3 billion euros. The agreement not being final, no restructuring plan was still announced.

Marks marketed in France

The company Kraft Foods is holder of the following marks:

In the sector of the chocolate: Coast of Gold, Deer, Lila Pauses, Luflée, Milka, Milkinis, Nussini, Suchard, Tendre Shiver, Toblerone.
In the sector of the coffee: Black Chart, Coffee Grandmother, Jacques Vabre, Maxwell House, Tassimo, black Velvet, Velvety, Coffee Privilege.
In the sector of cookie: LU.

Marks in the world

A.1 sauce with steak
Ali Coffee
Athenos produced of Mediterranean kitchen
Baker' S
Boca Burger produced Vegetarian
Bonox
Breakstone' S or Knudsen' S
California Pizza pie Kitchen (only sold in the grocers)
Peace pipe powder with leaven
Capri Sun (only in North America)
Black Chart (sold mainly in France)
Charada (Peru)
Cheez Whiz
Ahoy Chips!
Claussen
Clight
Cool Whip
Corn Nuts
Coronita (Peru)
Coast of Gold
Country Time (powder drink)
Cracker Barrel
Cream off Wheat
Hook Light
Deer
Dairylea (RU)
Del Monte drink in Canada
Digiorno ( Delissio with the Canada)
Easy Cheese
Eden
Estrella Chips (Sweden)
Field (Peru)
General International Foods coffee and other hot drinks
Gevalia
Grey Baby in-arms
Handi-Snack bars
Honey Maid
Jack' S
Jacobs (mainly sold in Eastern Europe)
Japp (Scandinavia)
Jell-O gelatin
Kaffee HAG
Kenco
Knox gelatin
Knudsen (cream and cheese)
Kong Haakon (Norway)
Kool-Aid
Kraft Macaroni and cheese (Kraft Dinner in Canada, and including/understanding Kraft Easymac)
Kraft Mayo
Kraft Peanut To ridge
Individual Kraft
Kraft Salad Dressingrooms
Lefèvre-Useful Lacta
Maarud Chips (Norway)
Marabou (Sweden)
Maxwell House
Milka
Minute Rice
Miracle Whip
Miracoli
Mostro (Peru)
Nabisco (and Christie in Canada)
Nabob (in Canada)
Not-Stop (Scandinavia)
O' servant boy (Scandinavia & Estonia)
Oreo
Oscar Mayer
Grated Parmesan
Philadelphia cream cheese
Planters
Polly-O cheese
Post Cereal and of multiple marks
P' tit Quebec
Premium
Pretzels
Prince Polo
Ritz
Seven Seas
Shake 'N Bake
Snackabouts
SnackWell' S
Starbucks (only sold in the grocers)
Stove Signal stuffing
Suchard
Beautiful Taco (only sold in the grocers)
Tang
Tassimo T-DISCS
Terry' S Chocolate Orange
Toblerone
Tombstone
Triscuit
Twist
Vegemite
Velveeta

Strategic analysis

The principal problem of the group is that he faces on all his markets - products and country - a frightening competitor, the Swiss group Nestlé, n°1 world of agro-alimentary, gold according to an analyst: " the place of number two is the least comfortable, because the costs are the same ones as for the leader, but the benefit are less low ". It is thus important on behalf of Kraft Foods to be reinforced, and the repurchase of a great agro-alimentary group becomes essential. According to the financial circle, Kraft Foods would be tempted to repurchase the Cookies branch of Danone.

In a general way, the factories of the group in North America and Europe, are too numerous and in surplus production capacity, moreover it is extremely difficult in the sector of the cookies - whose group became world leader after the repurchase of Nabisco in 2000 - to develop a total product adapted to the various national markets, from where impossibility of centralizing the production and of creating a world mark.

Legal affair

Business milka

See too

related Articles

Classification of the companies leader of agroalimentary the

external Bonds

Site of Kraft Foods France
Site of Kraft Foods

Simple: Kraft Foods

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