Kellogg\'s

See also: Kellogg

The Kellogg Company or Kellogg's is an industrialist of the Agro-alimentaire whose seat is with Battle Creek, Michigan, the United States of America, in particular selling breakfasts in the form of boxes of small agglomerates of various products of which Céréale S (Maïs, Riz, Blé), Sucre and some natural or artificial Arôme S.

History

Persuaded of the food importance of the Breakfast, the Médecin John Harvey Kellogg invented in 1894 the corn flakes . They are grains of corn cooked with the vapor passed between two rollers in order to obtain famous “the gilded petals”. Four years later, his/her brother Will Keith reiterates the process with grains of Maïs and introduced Malt into the receipt. It created then the Toasted Corn Flakes (“roasted corn petals”).

The two brothers seize the importance of the communication quickly and created then the famous Logotype Kellogg's, remained unchanged since, which will be affixed on the first Affiche of Publicité left in 1900; this poster put in scene an young woman carrying of corn ears. The logotype is inspired by the Signature of Will Keith which it systematically affixed on each package as a quality stamp. It was accompanied by eye catching advertisement original The has this signature: W.K. Kellogg .

The Kellogg's marks

  • AlBran Chocolate
  • AlBran Fiber More
  • AlBran Fig & Apple
  • AlBran Fruit' NR Fiber
  • Bran Flake
  • Chocos
  • Coconut Pops
  • Coconut Pops 2 Shock
  • Coconut Pops Rikiki Balls
  • Corn flakes
  • Country Blind
  • Extra Nuggets Glares of Chocolate, Hazel nuts Grillees
  • Extra Nuggets Apples Bananas Grapes
  • Frosties (since 1952)
  • Frosties Choco max
  • Frosties Grrr
  • Frosties Nugget
  • Just Right
  • Best of Kellogg's (Set of 8 mini packages of cereals)
  • Honey Pops
  • Oats
  • Pop Tart
  • Rice Krispies
  • Smacks
  • Smacks Treasure
  • Smacks Treasure Any Choco
  • Special K
  • Special K Sheets of Chocolate
  • Special K Sheets of Milk chocolate
  • Special K Red Fruits
  • Special K Blackberries, Bilberries and Blackcurrant
  • Special K Fishings, Apricots

Problems of the cereal products

These breakfasts are called cereals or corn flakes as in English, and are presented like goods for health because nouveau riches in Vitamine S.

However, those consist of Maïs, the cereal at the highest rate glycemic in a natural state which can cause Hyperglycémie if it is not accompanied by fibers such as in the fruits or vegetables.

The lack of information on the nutrition given by the company and the lack of knowledge of their own mode of consumption by the consumers led, in August 2004, the government Danish to prohibit eighteen new products, by fear of serious hepatic problems and renal of the children or the fetus in the expectant mothers in the event of surdose.

See too

External bond

  • the official site Kellogg's

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