Juan Manley (arqueÃ³logo)

Mecca Cola is a alternate Cola, leading product of Mecca Cola World Company. The name of this mark contains the translation in Latin alphabet of مكةالمكرمة (Makkah Al-Mukarramah, or " Mecca"), Holy City of Islam.

In 2005, Mecca-Cola is sold in forty country. Its drink range counts, in addition to the traditional Soda, a soda diet (reduced out of sugar), and lemonades with apple, lemon and orange.

Origin

Mecca Cola is launched the November 5th 2002 by the business man free-Tunisian Tawfik Mathlouthi. In a register also protester, this company French announces his intention to transfer part of the benefit at humanitarian associations working in particular in the Occupied territories by Israel. The creator had been inspired by an Iranian product similar the Zam Zam Cola which had already succeeded in Saudi Arabia and with the Bahrain, and it had only decided to launch his own brand because it did not receive an answer favorable of the Iranian firm for a contract of distribution. The Mecca-Cola has in its turn inspired the creation of the Qibla Cola with the the United Kingdom, Arab Cola and Muslim Up in France.

Distribution

Today Mecca Cola is distributed in 60 countries. It is sold intensively with the the Middle East, in Europe, Asia and Africa, and, with a less degree, in America and Oceania. Although the product was created in France, the company is currently based with Dubai, with the United Arab Emirates, since October 2003. However, strongly “ marked ”, it does not reach the rays of French large distribution. The consumer can buy them only in the grocers, the mini-markets and other sales to carry Barbès, with Paris, or in certain districts of the cities of the Riviera. The “Mecca” was sold to 20 million liters in the Hexagon in 2003.

In Israel, it is an Arab industrialist of the town of Taïbé, in the north of Tel-Aviv, Makdad Idriss, which distributes the “ committed soda ” and will market it in the Arab localities of the Hebrew State. If it will transfer 20% of the profits to caritative works, the industrialist as admitted as, for him, this business was before a whole business. The authorities are bound by the agreement of association between Israel and the European Union. Juridically, Mecca-Cola is a French mark . The bottles are directly imported of France, in their conditioning of origin, with English and Arabic, French legends.

Economy with the service of the ideology

A political principle of the company lies in its engagement to distribute 10 % of the benefit of its sales to strictly humane projects Palestinian S such as schools, and 10 % at the caritative organizations in the countries in which the drink is sold, is 20 % on the whole. In particular she seeks to support " of associations which work for peace in the world and which support the people Palestinian in his legitimate fight for its independence. ". This position activist is posted in the slogan of the company, which appears on all its products: " do not drink idiotic any more, drink committed! " the mecca-cola.com site mentions that 10% of the clear benefits of the sales of drink of the same name are transferred “with European associations… such as Doctors without borders”. The Association Doctors without borders which carries out a politiue partnership very strict, however informs that it forever be in liaison with the Foundation Mecca-Cola and demented person any implication in the operation.

Mecca Cola was the official drink and the sponsor of the top of October 2003 of the Organization of the Islamic conference, which was taken place in Malaysia.

Polemic around the founder, Taoufik Mathlouthi

Born, on October 10th, 1956 with Kalâa Kebira in Tunisia, Tawfik Mathlouthi, of Tunisian nationality, then French since 1998) grows in a traditional family with a father Sheik of the Famous Azzeitouna Mosque of Tunisia. it arrives to France, on July 1st, 1977.

Taoufik Mathlouthi was condemned in front of the magistrates' court of Paris in 2004 for “dissimulated work” and “improper use of name foundation” following the creation of Mecca Cola. disputed personality, it is moreover known for its positions anti-semites. It divides besides, on the fate of Israel, the position of Hamas. Interdict in Tunisia, Mecca Cola must also close its subsidiary company in Morocco on “bottom of and opacity embezzlements of the accounts” (Newspaper Al Alam of February 3rd, 2004). The New observer of February 6th, 2003 describes Mecca-Cola like " a clone of Coke invented by an agitator racketeer, Taoufik Mathlouthi, which touille antijuives passions and the hatred anti-Israeli on the waves of her Radio-Mediterranean. He refuses to pronounce the word “Israel”, dedicates to the gémonies “the entity Zionist promised to disappear”, is delighted by the affronts of the PS - the “party Zionist”, known as-it - and of Jospin - “her defeat was that of the Jewish lobby” - and promotes his drink like the alternative proarabe to the bubbles américano-sionistes". During an emission with Dieudonné, Tawfik Mathlouthi multiplies the skids anti-semites, in particular showing the Judaism to be opposed to the republican principles “freedom; equality; fraternity” and Jews to devote itself to a “war” like with various “handling” within the media.

Aute charge: negationnism. In the newspaper Tunisian Alarm clock of June 25th, 2003 signed Luiza Tuscan: “Current Aspects of the negationnism in Tunisia”, one can thus read: “Largely organized in exile, nebula revisionist is organized mainly around Mondher Sfar, Tawfik Mathlouthi, Mohamed Latrèche and Ginette Skandrani". One can also mention his proximity with Serge Thion, another negationnist, in particular of the Kampuchean genocide, laid off CNRS for negationnism, and which created in 1991 the Association of the Former Amateurs of Accounts of War and Holocaust (AAARGH).

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