Former lawyer, this pioneer of publicity had invented here several decades the concept of " publicity routière" who allowed the advertisement to post himself on the walls of the houses or the edge of the roads and the ways. He thus established along all the French roads of the thousands of display panels to arrive at the head of one of the most important European advertizing groups with success than one knows Affichages Giraudy.
It is Jean Giraudy which presented to Jean Claude Beton, the founder of the mark Orangina, Bernard Villemot who drew the totality of the posters of 1953 to 1989. It is from the first poster of 1953 that was created the logo still topicality.
When Jean Giraudy met (thanks to Mr Desruol of Tronçay then owner and founder of the fruit juices Fruidam Fruit of America) Jean Claude Beton who had few means to launch his mark, he proposed to him to pay his countryside of posting only at the end of the year and according to a tariff taking account of the increase in volumes of sale compared to the previous year and indexed on the price of the orange concentrate. This mark of confidence allowed has Jean Claude Beton to remain faithful has Giraudy all its life. Never, JCDecaux did not succeed has to obtain a contract with Orangina except in 1976 when JCDecaux offered a campaign bus shelter free.
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