- 1934 : invention of the original Receipt of the Liquor, its marketing intervened the following year.
- Since the Years 1970: the product begins to export abroad, today one finds it in nearly 60 Pays.
- 1973 : Jägermeister marks the Histoire German sport like the first mark to offer a Publicité on a shirt of a team of Football, the Eintracht Braunschweig.
Later, the company Mast-Jägermeister tried to introduce many new products (including one Schnaps). But, with the wire of time, it will be reconcentra on its principal activity: production of Jägermeister. Mast-Jägermeister continues nevertheless today still the Production of the Schlehenfeuer, a quetsch plum alcohol considered more sweetened than Jägermeister.
Jägermeister is manufactured with Wolfenbüttel, in Lower Saxony, Germany, by a company anonymous and family not - dimensioned in purse: Mast-Jägermeister, property of the Mast-Findel, its head office as well as the administration remained with Wolfenbüttel and are dedicated to being rebuilt soon, meanwhile another factory of congestion saw the day in the Saxon Kamens , in Germany of the East.
Jägermeister is the the most exported Liqueur Germany, it is consumed abroad than in its country of Origine.
MarketingJägermeister was known like a drink of Grand-père , the company starts then an aggressive campaign Marketing.
Beginning of the Years 1990, assured promotion with the the United States by Sidney Frank makes it very popular, today still Jägermeister is been useful as a shooter , one can consume some in many bars through all the countries.
SymbolsThe logo of Jägermeister represents a head of stag surmounted by a cross rougeoyante between its wood, this cross is a reference to Saint Hubert (owner of the Chasse the USSR).
A Poème composed by Otto von Riesenthal is printed on the side of the label:
- Original version in German:
- French Translation:
In 1996, the group of punk Die Toten Hosen leaves its famous tube Zehn kleine Jägermeister whose clip refers to liquor explicitly.
External bondsThe site of the mark
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