A image is a thing which resembles another thing. It can be natural (Ombre, Reflet) or artificial (Peinture, Photographie), Visuel or not, tangible or the Concept uelle (Métaphore), it can maintain a report/ratio direct resemblance to its Modèle or on the contrary to be dependant there by a report/ratio more Symbolique. For the Semiotic Semiology or , which developed a whole sector of visual Sémiotique, the image is conceived as produced by a specific Langage.
The word image comes from the Latin imago , which indicated the funeral Masque S.
Certain images maintain an analogical relationship with what they represent. It is the case of a drawing or a photograph which resemble (for example visually) on their subject. Others are representations which maintain a direct relationship with their object, but without physical resemblance, like a flow chart of company or the diagram of an electronic assembly. Lastly, the metaphorical images, which proceed by comparison: when one tells to “this woman is a viper” or “this man is a jackal” , the assertions are not heard in a literal way but imply a comparison between people and, in this case, of the animals, according to qualities which one lends in a conventional way to these animals.
In geometrical Optique one calls image of an object the place of convergence of the rays resulting from the same point (real image) or the place from where the rays seem to come after the crossing from an optical system (virtual image). Projection on a screen is a case of visualization of a real image, the observation of a text through a magnifying glass is the example of visualization of a virtual image. The concept of image optical is related to the property of Stigmatisme.
In Marketing, the Brand image is the favorable Représentation that gives, with respect to the public, a firm, a Institution, a personality.
The phrase an image is worth thousand words illustrates this comprehension of the phenomenon of the image. But how much images are worth a word? In the older companies, to hold word is important because the word connects the being human between them through the Serment S, the Principe S, the Obligation S, the Contrat S and the duties marital.
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