Idea

An idea is a representation of the spirit. It is an object of the human interior universe which rests and is built through diffuse and oneiric images. The idea exists only if it is expressed, otherwise it remains part of a mental development (near to the conscience).

Philosophy

To seek the Idées is the search of the philosopher.

For Plato, the Idée preexists to the matter. The gasoline is first, higher. This point of view is debatable. Jean-Paul Sartre will say as for him that the existence precedes the gasoline . For Plato, there exists a understandable Monde . This Monde of the Ideas is opposed to that of the phenomena contingent, accidental, fluctuating, multiple, that of the appearances perceived by the directions the " world sensible". Plato thus opposes a gasoline world ones, eternal, perfect in a terrestrial factual world. The debate is not closed.

Expression in the French language

  • a idea passes by the head.
  • the ideas are the champagne bubbles of the Esprit.
  • the ideas are auxiliaries of Vie.
  • “One can live without water, by drinking only wine, but one cannot do without ideas . ”
  • Discussion: “When two men exchange two objects, they set out again each one with an object, when they exchange two ideas , they set out again each one with two ideas . ”

  • In the cartoons, the sudden appearance of a new idea is generally represented by a bulb which ignites, the light changes the vision just like the idea.

Language running, management, managerial creativities and advertizing executive

Current language

In the language running: “I an idea”, “do you Have seek an idea? ” (to do or avoid that) and more particularly in Heuristic creativity , an idea is a Solution new and adapted to the Problème of the Interlocuteur (something which solves its problem in way Inattendu E, something of Efficace to what he had not thought or that he had not considered).

Management

In management, it is a suggestion of improvement made by one of the collaborators. They was the boxes with idea yesterday. It is today, within the framework of the participative Innovation, the Système of management of the ideas, generally supported by a software installed on Intranet of the company

Advertizing creativity

In creativity advertizing, and then synonymous with Concept, it is the key idea which will astonish and transmit the desired message.

Managerial creativity

In a way a little more technical, and according to the nature of the tackled problem, one must distinguish méthodologiquement, three main categories of ideas:

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