Heineken

Heineken is the mark of a Bière Dutchwoman, marketed in 170 countries, creates by Gerard Adriaan Heineken. It is based on brewery of Amsterdam “Of Hooiberg” (the haystack) which existed since 1592, and repurchased by G.A. Heineken, the December 16th 1863. It is in 1888 that French H. Elion, raises Pasteur, managed to carry out for Heineken a yeast culture, known as yeast has . It is the immediate dedication: Heineken gains the Grand Prix of Paris for the best quality of beer of the World Fair of 1889. Heineken is the first beer imported with the the United States at the end of prohibition, the April 11th 1933.

It is also a multinational group, which have 115 breweries around the world, and 40 different marks, with in particular the brewery Amstel the Russian and breweries Shikhan and the Volga.

Heineken is the principal silent partner of the Coupe of Europe of Rugby to XV, since its creation in 1995. It is called Heineken Cup or H Cup in France because of the law Evin which frames publicity for alcohol. On the logo of the test, the H initial symbolizes the posts in the medium of which the balloon passes, symbolized by red star of the mark, the whole on green bottom, the other color of the mark.

Some marks belonging to Heineken

Tiger beer, beer of Singapore, acquired in 1931.
Bintang, a beer indonésienne.
Amstel, acquired in 1968
Mützig and Anchor, beers Alsatian of the company Albra, acquired in 1972.
Pelforth of the mark Breweries of Pelforth, acquired in 1986.
Brewery Fischer, acquired in 1996.
Shikhan and the Volga, beers Russian, acquired in 2004
" 33" Export
Desperados
Murphy' S
Buckler
Panach'
George Killian' S
Dry
Affligem
Record
To carry 33
Pelican
Primus and Mützig of the Bralima
Beer Bourbon, commonly called Dodo
Amberley.

Research institutes on alcohol, prevention and conventions

IREB (Research institute scientists on drinks) is constant since 1971 by Heineken. It is this institute which created the test of measurement of the Gamma WP to detect the dependence with alcohol.

In 1990, it founds Entreprise and prevention with other partners, of which the goal is to prevent dangers of alcohol to work.

In 1997 it signs the Code of ethics of the Brewers of France.

Olympic Games of Athens

A restriction was imposed on the Olympic Games of Athens. The spectators did not have the right to bring their personal alcoholic drinks which were prohibited in the enclosure of the Plays, but they could, on the other hand, buy beers of the Heineken mark there.

See too

related Articles

Classification of the largest breweries

external Bonds

Official site of the mark
international Site of the mark with information on the company

Zh-yue: 喜力

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