Hasbro

Hasbro is a company states-unienne specialized in the toys and the plays which was created in 1923 by the Henry brothers and Helal Hassenfeld with Providence, Rhode Island. Hasbro is the contraction of Hassenfeld Brothers .

History

Specialized at the origin in the school stationery, Hasbro diversifies in the Forties by marketing panoplies of doctor and nurse. She created in 1952 the character of Mr. Patate and launches in 1964 the toy which will make of her a major actor of the market of the toy: the articulated Figurine GI Joe. Hasbro puts on the market the toys Culbuto S. Fort of its successes, Hasbro enters out of purse in 1971.

In 1975, it continues in the figurines articulated with Action Joe, produces however arrété in 1981, then with the Action Man, C.O.P.S “Crooks and other series of figurines.

In 1979, its sales turnover exceeds 100 million dollars.

In the years 1980, the company develops a strategy of acquisition of which the objective is to have a balanced wallet of ranges in all the carrier sectors of the market. Hasbro repurchases:

  • 1983: Knickerbocker Toy Company, soft toys
  • 1983: Glenco Infant Items, products and accessories of child welfare
  • 1984: Milton Bradley, world leader of the board game and the puzzle (under the mark MB) and of the toy first age (under the mark Playskool)
  • 1991: Tonka and its subsidiary companies Parker and Kenner
  • 1994: John Waddington PLC (Monopoly, Cluedo, Subbuteo)
  • 1995: Larami, plays and toys of outdoor
  • 1997: Cape Toys and OddzOn
  • 1998: Tiger Electronics, electronic game portable and virtual animals
  • 1998: Atari and MicroProse, video game
  • 1999: Wizards off the Coast, card decks (of which Magic: the assembly) and roleplays (of which Keeps and Dragons )
  • 2000: Grosvenor, produced toilet

Marks

In addition to its marks, Hasbro markets also plays and toys under license Disney, Donjons and Dragons, Jurassic Park, Pokémon, Sesame Street, the Star Wars and Transformers.

Lastly, following the repurchase of Parker and MB, Hasbro took again the catalogs of older French editors like Miro Company, or Capiepa. Hasbro is the editor of plays very known like Abalone, Cluedo, Monopoly, Puissance 4, Twister, the Race with the heritage, the Good Pay, Diplomacy or Risk.

Internal bond

  • marks of plays and toys by group

External bond

  • French Site

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