Häagen-Dazs
Häagen-Dazs is an American mark of Ice cream, created by Reuben Mattus in the Bronx with New York in 1961. It also became a Store chain which sells the ices of its own brand in the whole world. Häagen-Dazs produces frozen ice creams, bars, Sorbet S, and frozen yoghourts.
Häagen-Dazs was sold with the company Pillsbury now property of General Millets, in 1983. In the USA and the Canada, Häagen-Dazs is a mark of Nestlé.
Name
Contrary to a common belief, the name is not Européen; they are two names invented to sound European for the American public. It is a technique known in the industry of the Marketing under the name of Foreign branding (foreign mark) (see also Heavy metal umlaut). Mattus includes the name of Denmark on the first labels to reinforce the side Scandinave. Paradoxically, although Häagen-Dazs operates in 54 countries throughout the world, not only one of the 700 stores of the company was not open in a Scandinavian country.
Poland.
The playful spelling devices in the name invoke the spelling systems used in several European countries. " ä" ( year Umlaut ) is used in the spelling off German, Finish, Slovak and Swedish language, doubled vowel letters spell long vowels in Finish, Dutch, and occasionally German; and zs correspond to /ʒ/ (ace in vision ) in Hungarian. Nun off thesis spelling conventions is used in pronouncing the name off the American product, which has shorts has , hardware G , and has final S sound. The closest real name to the fake Häagen is the Danish gold Norwegian Haagen gold Hågen; Dazs has possible Word in Hungarian due to the " zs" grapheme, goal does not resembles any real name. -->
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