Guy Yraeta
Guy Yraeta , born in 1952, is a personality of the world of the Large distribution. It is in 2006 managing director of the France hypermarkets of Carrefour.
Course
Guy Yraeta carried out studies of engineer to the Institute of higher learning of agriculture of the Rhone-Alps. He enters to Carrefour in 1976 as a textile Head of department. Five years later, it is named not-food chief of sector. In 1985, it occupies the functions of chief of case, then in 1987, of chief of sector grocer. In 1988, it is named director of store. In 1990, it occupies the position of director France grocer. In 1994, he becomes Regional director in the Northern basin Is Center.
In 1995, it occupies the function of Executive director Italy during four years. He becomes Executive director Poland in 1999. In January 2003, it is named Directeur zone other countries of Europe (APE) and member of the Executive committee of the Crossroads Group. In July 2004, it joined the Hypermarché S French as an Executive director. Since February 3rd, 2005, Guy Yraeta is Managing director Hypermarkets France.
Following the transformation of the company into Board of trustees and directory, it is named member of the Directory of the Crossroads Group in 2005.
Missions
Because of the competition of the Hardware discount and effects of the law Galland, the Carrefour hypermarkets in France (218 hypermarkets, 78.000 collaborators, 20 billion CA, 14% of market share) faced a reduction in the sales in 2004 and 2005. The rectification of this branch is then essential because it represents a quarter of the Turnover and more than one third of the benefit of the group.
The main mission of Guy Yraeta is to join again with the growth of the Turnover. For this purpose, Guy Yraeta launched an aggressive price policy, with the installation of a chart (of fidelity) of permanent reduction, the remodeling and the development of the product range with Marque Crossroads and the modernization of the commercial concepts. The objective is to finish with the image of a Crossroads at the noncompetitive prices in the image of the consumers.
This new strategy starts to bear its fruits. With the third quarters 2006, the sales increased by 7,4% compared to the same period of the year, and the Carrefour hypermarkets gain market shares since 2005. preceding.
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