Groquik is the old mascot of the chocolates of breakfast Nesquik of the group Nestlé.

History

Appeared in 1978, it is a large animal of unspecified, débonnaire and affectionate. It was drawn by Gilbert Mas, and a giant puppet was carried out for the commercials since 1978 by Yves Brunier.

Groquik was also the Greek mascot of Nesquik and it was called Quikaras (Κουικάρας) in Greek.

The ousting

In 1990, Groquik, under pretext of departure in Holidays, was replaced by a character judged more in phase with the time (i.e. thinner). It is about a Lapin named Quicky. In spite of the protests of the admirors of Groquik, this one never returned.

Music

In spite of this replacement, the firm will keep same the jingle sound during the appearances of rabbit but in a more modern rate/rhythm.

See too

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