Go.com

Go.com is a gate Internet created and managed by the Walt Disney Internet Group, the subsidiary company Internet of the Walt Disney Company. This gate became the root field of the principal American subsidiary companies of Disney: ABC News, ESPN, Movies.com and Familyfun.com. But it was not its function first. Disney had as a project to make a competitor of AOL.com of it: the site gate of a supplier of access being used as directory.

This attempt had the same result as the site pathfinder.com of TimeWarner, an important money expenditure for any return because the Net surfers preferred to use search engines instead of gate or site of directory held by a large company.

History

The go.com site was bought in 1995 by Walt Disney Company which was inqiétait of the fast disappearance of short domain names (less than 5 letters) like those having a direction. The site want to be an search engine with a white logo on a green bottom surrounded by gold.

In 1998, with the repurchase of Infoseek, Disney redesigns the site which becomes a Portail Internet, the search engine integrated into the gate is replaced by that of Infoseek. Disney became the owner of the company GO.com, editor of the site. The logo exchange is with the profit of simple a " Go" green, of a " .com" gray and of an arrow in yellow dotted line. Disney will make use of the Go.com site like principal field for these subsidiary companies and in bottom of each page of the under-sites the mention " share off the Go Network ". The site is then used with various aims:

an entrance point for the sites of the various subsidiary companies of Disney

commercial for the public
professional with different extranets

an entrance point for the users from the service of access to Internet Disney
an search engine

The January 28th 2000, Go.com loses the lawsuit which opposes it to the site Goto.com in connection with the strong resemblance between their logo. Justice asked for also the payment of 21,5 million $ of damage. The new logo integrates a bill of character close to that of Disney for two letters GO.

The August 2nd 2000, the GO.com company is renamed Walt Disney Internet Group and quoted on the stock exchange with NASDAQ but Internet site keeps its name.

In January 2001 Disney decides to stop the function of FAI of GO.com and the search engine liquidating in more the actions of WDIG against Disney actions. The result was the dismissal of 400 people. The search engine was replaced by that of Yahoo! The site continues however to gather the various subsidiary companies of Disney.

Under-fields of the Go.com site

The GO.com site currently comprises many under-fields of which here the principal ones:

disney.go.com

disneyland.disney.go.com
disneyworld.disney.go.com
disneycruise.disney.go.com

disneyshopping.go.com
disneymobile.go.com
abc.go.com
abcnews.go.com
abcfamily.go.com
abcradio.go.com
espn.go.com
familyfun.go.com
movies.go.com

The tree structure even of the Disney sites shows the possibilities of DNS. Certain parts of the sites are repertories of a field. Thus Disney Channel is located under the field root disney.go.com just like Walt Disney Pictures. More recent sites have them their own fields (Disneyland, Disneyworld). There exists in addition to the fields specialized and not very visible like that of transfer between the fields (transfert.go.com) or those of publicity (adimages.go.com or adclick.go.com). The whole of the sites of the field of GO.com places Disney in the first ten content provider Internet.

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