Gerard Ayache

Born in 1952, Gerard Ayache has observed for thirty years the changes of the phenomena of communication, the information and the emergence of the new media. After studies of Right in Nice and Political science in Paris, he teaches the communication and information within the framework of seminars of III° cycles at the University of Paris I. Its theoretical research on the reception of the messages and the automated analysis of the speeches leads it to create, with Jean-Marie Cotteret, professor d' Université, the Infométrie Institute in 1978.
Called in the sides of Jean-Pierre Elkabbach with the direction of the information of Antenna 2, it takes part in the development of the modern forms of television news. It joined then FR 3 to take the functions of director of studies and advising programs. These functions narrowly make it take part in the design and the implementation of the Audimat.

In 1986, it creates Multicom, a group of total communication and advises, for this reason many institutions and French companies. Turn Internet is taken in 1996 with the creation and the production of one of the very first sites French of international dimension.

Gerard Ayache currently directs Infométrie and devotes himself to the writing of tests on the sociétaux changes.

Principal publications

  • reception of the political messages , Editions Projects, 1975
  • reception of the tv news , Dunod, 1976
  • Cathodic Democracy , in collaboration, Dunod 1978
  • the image of the multinationals , forewords of Maurice Duverger and François Bourricaud, with Jean-Marie Cotteret and Juliette Dux, PUF 1984
  • the battle of the images , in collaboration, Larousse 1986
  • Great Confusion , France Europe Editions, 2006,470 pages

See too

External bonds

Great confusion

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