Geoffrey Moore

Geoffrey Moore is a writer and Consultant hi-tech of the Silicon Valley.

Its books are based on its experiment as a consultant within the McKenna Group and of the Chasm Group (which it founded), and of work of its predecessor Everett Rogers on the categories of adopteurs and the Diffusion of the innovation.

By analyzing the cycle of adoption of the innovations, it identifies 5 categories:

Innovating (2.25%);
Adopteurs early (15%);
advanced Majority (34%);
late Majority (34%);
Latecomers (15%).

The major idea of Moore is that various groups adopt the innovations for various reasons. The early adopteurs are dissolves of technology seeking a radical change, whereas the advanced majority wants a “improvement of the productivity”. The second group wants an end product, whereas the first accepts the imperfections and has the technical skills to see the advantages immediately.

Books

Crossing the Chasm : Marketing and Selling High-tech Products to Mainstream Customers (1991);
Inside the Tornado: Marketing Strategies from Silicon Valley' S Cutting Edge (1995);
The Gorilla Range: An Investor' S Guides to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998);
On the fault line: The New Models Businesses and the creation of value at the era of Internet (2000);
Dealing with Darwin: How Great Companies In At Every Phase off Their Evolution (2005).

See too

Technology of rupture

External bonds

(in) The Chasm Group.

Category: Technology Category: Marketing

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