Estée Lauder Inc.

Estée Lauder Inc. () is a world leader of the production and setting in market of the produced of Entretien of the Peau, Cosmétique S, Parfum S and products for the Cheveux.

History

The company Estée Lauder Inc. is founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production from cosmetics in the town of New York, in the state of New York. At the beginning, they produce only four types of products: a rich cream hydrante and any use, a cream of hand, a cleaning oil and a lotion for the skin. Two years later, they set up their first shop located on the Saks Fifth Avenue at New York.

During the fifteen following years, they contribute to diversify their variety of products and to sell and market their products with the the United States. In 1960, their company becomes international. Their first subsidiary company was installed in the town of London in famous the shop of clothing of luxury Harrods. The following year, they opened a new subsidiary company in the town of HongKong.

In 1964, they launched the line of perfumes Aramis Inc., which produced fragrances for men and of the lotions for the body. In 1967, Estée Lauder was rewarded for its efforts while being named one for the ten larger businesswomen for the United States of America by the editors for the magazines for finance and economy American. That was followed by its decoration of a Spirit off Achievement Award of the Albert Einstein College off Medicine to the Université Yeshiva in 1968. The same year, the company still takes expansion, opening its Clinical Laboratories Inc and producing the first line of fragrances and cosmetics tested at the dermatological and allergic level by Estée Lauder.

Estée Lauder became the first woman in the history of the companies of cosmetics to introduce a second line of products for men when in 1976, the company started to separate the line of products for the skin in two distinct divisions. In 1981, the company still pushes back the limits of the industry of the cosmetics and the worldwide market by distributing its products in Soviet Union.

Estée Lauder now sells its products in the shops throughout the world, and has a chain of storing on line. It employs more than 20,000 people, and in 2003, its sales added up more than 5 billion dollars US$. The company is remained under the control of the Lauder family, having more than 90% of the shares of vote of the company, and the small son of Estée Lauder is currently the president of the Board of directors of the company. In February 2004, the company intended for the teenagers Jane was sold; in April 2006, the professional quality stamp Stila, that Estée Lauder had bought in 1999, was sold.

The company was recognized for its iconic model mannequins and high-speed motorboats, some time by referring to the faces simply. Old “faces” of Estée Lauder include Karen Graham, Willow Bay and Paulina Porizkova. Currently, the model mannequins and spokespersons for Estée Lauder are Carolyn Murphy, Liya Kebede, Gwyneth Paltrow and Elizabeth Hurley.

Foundation to fight against breast cancer

The Company Estée Lauder setting-up an annual campaign recognized universally to fight against the Breast cancer and which implies all the 18 lines of products of Estée Lauder. Their union represents the Breast Cancer Research Foundation' S (Fr: Foundation for research on the breast cancer ) which is representing it financial and corporative this medical and preventive research action.

More than 10 US million$ was piled up for the Breast Cancer Research Foundation' S since 1993. Another 1 US million$ was piled up by their partners of detail since July 2002.

Marks

Marks of the products of the Company Estée Lauder Inc. include:

Marks of perfumes

Estée Lauder
Aramis,
Clinical,
Gave Karan,
Michael Kors,
Missoni.

Other marks

MAC
Aveda
Prescriptive Origins
Bobbi Brown
the Sea
Tommy Hilfiger
OJ Malone
Bumble and bumble
Darphin
Rodan and Fields
Sean John

Board of directors

Current members of the Board of directors of the Company Estée Lauder Inc. are: Charlene Barshefsky, Pink Cheer, Lynn de Rothschild, Mellody Hobson, Irvine Hockaday, Aerin Lauder, Leonard Lauder, Ronald Lauder, William P. Lauder, Richard Parsons, Marshall Pink, and Barry Sternlicht.

Boycott

Since February 2001, Estée Lauder and its lines of products were the object of a campaign of Boycott. This boycott was started by activists pro-Palestinians who reproached the company his bonds supposed with the pro-Israel activities of Ronald Lauder, member of the Board of directors of the company. In June 2003, the Queers Undermining Israeli Terrorism (QUIT), based in the town of San Francisco, contributed to increase the boycott with their countryside entitled " Estée Slaughter". The boycott generated a campaign anti-boycott by the supporters of Israel.

References

Random links: