Esquire , created in 1933, is a Magazine Mensuel for men published by Hearst Corporation. With the the United States, it became famous when it published important literary figures, like Ernest Hemingway and Francis Scott Fitzgerald. In 2004, it was sold with 116 000 specimens for an audience of approximately 700 000 readers.
For several years, the magazine has had an annual contest entitled Dubious Achievement Awards , which list curious events or cocasses which have occurred during the year. The text is written in inverse order, contrary to the majority of the humorous pages: the word of the end occurs in first and the text in lower part explains the event. Several candidates took again this formula. A recurring joke is that where Richard Nixon, taken in photograph, drain and the legend “Why this man laugh does asks? ” (free translation of “Why is this man laughing? ”).
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