Electronic Marketing

The electronic marketing , also called E-marketing or Web marketing , corresponds to the whole of the methods and the practices Marketing on Internet: communication on line, optimization of the e-business, creation of traffic.

Advantages and disadvantages

The techniques E-marketing make it possible to develop the relation-customer with a level ever reached before: the permanent interaction is from now on of setting. However certain customers are refractory there, regarding this marketing as intrusive, where contrary like dépersonnalisant the relation. However, the use of voluntary techniques of declaration, the such profiles of interests are accepted more and more near the users and gives the tone of the Net surfers who attend the commercial site.

Electronic marketing is used for the acquistion of the customers for the optimization of the processes of sale on a site and the development of consumer loyalty of the customers.

Principal tools

marketing on search engine (referencing and paying positioning)
the newsletter and the E-mailing (email)
ergonomics Web for the improvement of the produced pages
E-publicity
the affiliation
analysis of the traffic (analyzes of audience)

There exists also the partnership: effective for the contribution of new traffic, and in the policy of referencing.

Bonds to go further

Marketing Sherpa American Site very known (in English).
ABC netmarketing site on electronic marketing (in French)

Marketing Internet Alengry Concept arranges, to optimize your marketing campaigns on line. Also free articles on electronic marketing.

Monsieurnet Arranges Web marketing specialized in the creation of Web sites, the affiliatio, the emailing, referencing.

Marketing-electronique.com very complete site developing practical analyzes of the concepts and stakes of electronic marketing (in French)

See too

Random links: