Effect of primacy
In the middle of the Years 1940, the psychologist Solomon Asch highlighted a effect of primacy , i.e. the Information received in first would determine more the impression than one has Others than information received then. This principle is also valid for the effectiveness of the memory.
A concrete example is the memorizing of a long list of words, the subject will have more sorrow to remember the words of the medium than those the beginning. In the case of a contact with a person, the subject will be strongly influenced by the first impression, negative or positive. In the case of a negative reaction, it will be more difficult for him to later on have a positive feeling with respect to this person.
The effect of primacy is a form of cognitive Biais.
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