Dyson

History

In 1992 begins construction from the factory of production in the United Kingdom. James Dyson decides to use the incomes of its sales under license with the Japan of the G-Force to create its own factory. Nobody wants his technology Dual Cyclone, it will produce it itself.

In 1993, James Dyson opens his own research center and of manufacture Dyson with Chippenham.

In May 1993, to the United Kingdom DC01, first vacuum cleaner with cyclonic Séparation leaves Dyson stamp, at the guide price of 200 pounds sterling. The Turnover of Dyson rises then to 2,4 million pounds sterling and reached in 1994, 9 million pounds sterling.

In February 1995, the DC01 is the vacuum cleaner best sold of the United Kingdom. And in March leaves its successor, the DC02 which becomes the second model sledge best sold in the Palmarès GFK.

In August 1995, the Dyson company leaves Chippenham and buys a larger factory with Malmesbury, creating many jobs in the zone and of the thousands on all the territory. Dyson then obtains the most important order of electric products on behalf of the Japan. That gives a new direction to the old currency: " to carry coals to Newcastle " James Dyson concludes. With the end of the year, the turnover of Dyson reaches 34,9 million pounds sterling.

In 1996, Dyson extends and creates its own subsidiary companies of sale and after sales in Australia, with the Netherlands, in France, Belgium and Sweden. The new factory of Malmesbury is officially inaugurated by the Prince de Galles. In September, Dyson launches new DC02 Absolute, the first vacuum cleaner equipped with a Filtre HEPA and a bactericidal screen, presented to the International festival of the Design of Glasgow. Dyson launches in October, limited editions DC01 and DC02 De Stijl in homage to the movement of Dutch design and the radical use of color by the group to underline the function and the form. The living room " Doing has Dyson" - to create Dyson - opens its doors with the Design Museum. The history of Dyson is told in the work Doing has Dyson , which appears at the same time as is held the living room. Sir Ranulph Fiennes, sponsored by Dyson, launches out in a forwarding whose objective is a crossing as a recluse of the the Antarctic for the benefit of research against breast cancer. 1,7 million pounds sterling are versed with research, amount increased by an limited edition of vacuum cleaners. Dyson off establishes a grant for two students with the Royal College Art. In November 1996, Dyson obtains at the same time the Trophy Grand Prix and the Price Consuming the Produced Design (Consumer Product Design) allotted by the Council of the British Design and the dBa (Design in Awards Business). With the end of the year 1996, the turnover of Dyson is of 72 million pounds sterling; 32.000 DC01 are sold each month.

In January 1997, Dyson receives the price Prince Philip Designers and becomes the first British company to gain the Price of the Design European and in May, the Dyson products are presented in the Museum of Sonsbeek Graphic art to Arnhem to the Netherlands. Electrolux, marketing vacuum cleaners with dust bag, brings a lawsuit against Dyson at the Court of Appeal of Paris. The latter retained the “ character disparaging by raising that, at the time of a professional living room, the author of the alleged denigration had exposed on his stand various bags of vacuum cleaner mentioning the name of the company thinking victim, and had placed at the disposal of the customers documents which compared the apparatus of this company with those of the three marks leaders of vacuum cleaners with bag ”. Electrolux thus claims damages. Finally, the legal decision is reversed by the Court of appeal in June 2001, “ the denigration being insufficiently established from the point of view of the customers ”. Dyson subsidiary companies open in Turkey, New Zealand and Tchéquie. The DC02 Recyclone is launched, it acts of the first vacuum cleaner manufactured starting from recycled materials. In November, Chris Smith, Minister for the British Culture, inaugurate the Dyson Center for education and training with the Design Museum of London. End 1997, the turnover of Dyson is of 149 million pounds sterling. The annual world sales reach 210 million pounds sterling.

Dyson creates a sales office and after sales in Germany in 1998. In April, Tony Blair announces that DC02 was selected like one of the first products of the Millenium; DC03 leaves then. In July, sponsored Dyson the house of produced design. At this point in time a grouping of manufacturers of European vacuum cleaners continues Dyson in justice, trying to put an end to the comparison of technology Dyson Dual Cyclone with that of these competitors. Dyson decides to launch a communication campaign with the “prohibited” words masked in black. In September, the company opens a subsidiary company in Spain. In November, the launching of DC05 takes place, in December, a subsidiary company is opened with the Japan. At the end of the year, Dyson opens a research center and of Dyson Development in Malmesbury. The turnover is of 190 million pounds sterling and the annual world sales reach 320 million pounds sterling. In 1999, Dyson gains a place in the European list 1998 of the 500. The list classifies the companies according to the job creation and of the growth of the turnover. Siemens joins other German manufacturers. Together they agree to inflate of 15% the figures which they declare for their power of aspiration. Dyson is not concerted. In February of the same year, DC04 leaves. And in December starts to be tested in real conditions, in consumers, DC06, the vacuum cleaner Dual Cyclone robotized. This advertisement causes a great curiosity everywhere in the world. The objectives of performances are achieved, but new research is necessary to make financially it more practical and more accessible. It turns over in the hands of the development team. In France, the DC05 is elected among Stars of Observeur of the Design 1999. Dyson is then obliged to engage of long legal procedures against Hoover, to denounce the vacuum cleaner Triple Vortex which encroached on the patent of the Dyson cyclone.

Beginning 2000, the DC05 Clear gains in Japan the price of the product of the year 1999, money mention. In April, DC04 gains in Australia the Mingay price of best produced " maintenance of the sols" , given by the retailers out of electric household appliances. Dyson launches, in November, the Contrarotator, called more usually CR01, the first washing machine in the world equipped with two drums which turn in opposed directions, for a more in-depth cleaning and more rapid. The vacuum cleaner robot DC06 is elected among Stars of Observeur of the Design 2000. Contrarotator gains in December, the price of the " Kitchens, Bathrooms and Bedrooms Review" for the innovation. Dyson launches out in Austria, in Italy like with the Denmark. Dyson announces the increase in its production and the creation of a new factory in Malaysia. That makes it possible to pack the Research center and of Development in the United Kingdom. Dyson Demo opens with Paris, the first space suitable for Dyson where its products are exposed and where is explained their technology as well as the way in which they were conceived, then produced.

In March 2001, Contrarotator gains the price of the readers of prestigious monthly magazine of decoration Britannique " Homes and Gardens". In April of the same year, Dyson launches new technology Root Cyclone and throws a paving stone in the pond with DC07, a new vacuum cleaner which deploys 45% of aspiration in more compared to the Dyson precedents with technology Dual Cyclone; it is the vacuum cleaner the most powerful brossor on the market. In the United States, after having rejected the offer of Dyson to repurchase its license, Fantom goes bankrupt. To counter certain competitors, Dyson is constrained to make an offer to repurchase its own licenses and even its own patents. The Supreme court statue on the fact that the Hoover company encroached well on the Dyson patent, and is thus condemned to pour 4 million pounds sterling of damages in Dyson and to withdraw Triple Vortex of the market. End 2001, Contrarotator is elected among Stars of Observeur of the Design 2001.

In March 2002, the DC05 Motorhead gains the price of design IF, the prestigious German distinction. In June, Dyson launches the vacuum cleaner the DC08, most popular of Dyson, first sled-type vacuum cleaner equipped with technology Root Cyclone. And in August, Dyson reintroduces its vacuum cleaners with the the United States in Conran Shop of New York.

In March 2003, 10 years after the launching of the DC01, Dyson sold 10 million vacuum cleaners throughout the world. The company receives Queen' S Award for Entreprise: Innovation 2003, distinction considered for the British companies. Its Majesty the Queen of the United Kingdom visits Dyson with Malmesbury, at the time of the celebrations of the Jubilee Golden delicious. In September, Dyson launches DC11 Télescope, a vacuum cleaner designed to be transported and arranged without difficulty. Dyson launches the DC07 CLICK conceived by gaining contest “Color My Dyson”. Part of the profits of the sales of this vacuum cleaner is transferred with association CLICK for the children reached of leukemia and cancer.

Beginning 2004, Siemens requires a legal decision aiming at prohibiting Dyson to use the slogan " without loss of aspiration" in its communications, but Dyson proves the veracity of the slogan and Siemens is débouté. It is at this time that DDM - Dyson DIGITAL Motor -, a numerical engine designed by engineers Dyson, becomes ripe. After Paris in 2000, Dyson Demo opens in London. Dyson launches DC08 Telescope, the tube of the vacuum cleaner being rolled up around this last to save place. In April 2004, Dyson launches CR02 to the United Kingdom, the new washing machine with two drums, the first to receive the approval of British Allergy Foundation. A 5,7 height meters DC07 is built for the program " Big" of Discovery Channel. The DC07 enters the Guinness Book of the Records as a " larger vacuum cleaner with the monde". And in May, Dyson launches to Japan a vacuum cleaner especially designed for the Japanese market, DC12, this last is equipped with the DDM.

Dyson then leaves in 2005 DC15 " The Ball".

Today, Dyson is present in 37 countries throughout the world. On the whole, more than 3 million vacuum cleaners are sold each year. In the United States, Dyson becomes number 1 of the sales of vacuum cleaners, thus exceeding Hoover, however historical leader on this market.

Anecdotes

the integrated pipe that one sees on the majority of the vacuum cleaners brosseurs is an invention of James Dyson.
DC07 appears in 2004, in the last episodes of the series Friends .

See too

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