Diversion (art)
The practice of the Diversion , is the re-use by an artist of slogans, advertizing images, marketing campaigns to create a new work carrying a different message, often opposed to the original message. It is a kind of parody satirical, which re-uses or imitates original work. The most known diversion is the advertizing Détournement.
The term diversion was initially employed by the Internationale situationnist.
The diversion differs from the Récupération in which works are intended for the dominant media.
The made use by Barbara Kruger of the diversion popularized the technique.
Examples of contemporary diversion include Adbusters and its advertizing subversions, as well as other movements of " Culture jamming " , as well as artists of the political Remix and the poems collaboratifs of Marlene Mountain, Paul Conneally and others, in which famous quotations, coming as well from the Ten commands as of the president George W. Bush are combined with sentences in the style of the Haïku in order to produce a final work which diverts the original quotations.
The artistic group Neue Slowenische Kunst is known for its diversions of political ideologies.
References
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