Disney Fairies

Disney Fairies is a frankness from the Walt Disney Company. The concept of this transverse range of Disney Consumer Products is to capitalize on the rich person heritage of the fairy tales within the universe of Disney. The main character is the Fée Small bell of Peter Pan, but it is used as discussion thread for a whole of elements, mainly for submission to the young girls, related to the magic world of the fairies and fantasy.

This frankness has attributes reflecting the social development of its target public and the following demographic characteristics:

96% of sensitivity for the mothers of children between 2 and 5 years
94% of sensitivity with the girls from 9 to 11 years
91% of sensitivity with the girls from 6 to 8 years

Origin of the frankness

With the opening of the Fair of the children's book of Bologna of 2005 (spring), Walt Disney Company announced its plans to publish a news illustrated for the girls from 6 to 10 years. But it is only in September 2005 that Disney Publishing Worldwide published the news entitled Poussière of Fairies and magic egg ( Fairy Dust and the Quest for the Egg ) written by Gail Carson Levine, already rewarded by a Newbery Honor, thus marking the beginning of Disney Fairies . The book, considered as the angular stone of the series and the frankness, was published in 32 languages in 45 countries with a publicity campaign and marketing without precedent estimated at more than one million dollar. The news became quickly a best-seller for the NewYork Times and was sold to more than one million specimens in the world

Fairies and the associated world

The stories concerning the birth of the Fée S are largely widespread through the history and in literary works. Thus, they would be creations of the goddess Diane (Leland, 2004), born in the middle of the flowers (Franklin, 2005), born from a midwife (Coleman, 1939) or simply created at the time of a merry event (Bradley, 2002). (See References. Disney chose to give rise to them the manner indicated by James Matthew Barrie, author of Peter Pan and explaining their origins in the first laughter of the babies. This laughter which becomes fairies is very rare, because they must cross during one day the ocean to reach the imaginary Pays then on their arrival to explode to become a fairy.

Disney categorized the appearance of the fairies by their talent. Each fairy of Disney has a specific talent which it can use. Among the talents one finds: water, the light, art, the care, gardening, flight, harvest, the seam, dust (of fairy) and animals.

With the image of the range Disney Princess, Disney Fairies includes/understands several characters, each one with a distinct personality so that the young girls are able to find themselves in the fairies with the personality close to their.

The fairies of Disney live within the Tree House, large a maple located in the middle of Pixie Hollow (the small valley of magic dust), in the imaginary Country.

Fairies

Fairy Small bell : also called simply Small bell , it is characterized by its impertinence and its bravery. It solves the problems and is regarded as the best fairy cooker of Pixie Hollow . It can be very impatient and irritable but it is extremely honest. It carries a quadrant in its pocket to play a piece at any time.
Beck : it is a fairy of the animals. Its first work is to take care of Mère Dove and to make sure that it never does not need to leave the nest. Beck is curious and attentive but sometimes a little timid. Although she likes the small valley of Pixie Hollow she wishes to know the rest of the world.
Bess : Bess is the artistic fairy, most talented painter of Pixie Hollow. It is a little disordered and very sensitive to criticisms.
Fira : also named Moth , is a fairy of light, it is very merry and a natural chief. It with the responsibility to involve the fireflies which lights Pixie Hollow.
Lily : Lily is a garden fairy and has the most beautiful garden of the small valley. It is very ground-with-ground and with a great practical direction in addition to being very patient. It is as the only fairy to prefer to go as to fly.
Prilla : Prilla is the last arrived fairy of the small valley and does not know its talent yet. It has a good mood and good intentions.
Rani : it is a water fairy, rêveuse impassioned very enthusiastic and impulsive. It is the only one with being able to swim because does not have a wing.
Queen Clarion : The Clarion queen is the chief of the fairies of the imaginary Country and directs all the life of the small valley. She is noble and advised with like main objective the wellbeing of her subjects.
Terrance : it is a male fairy of magic dust, that it brings each day to the other fairies so that they can have a little magic. Its masculinity makes that it is called " the man moineau" . He is charming, calm and benevolent. He has small weak for Clochette, which does not know it.
Vidia : it is a fairy of the vol. It has an insatiable desire to be fastest with the flight of the fairies and makes all the efforts to be it. It is a little badly pleasant, abrupt in its remarks and very impatient if it must wait.

The frankness

Publications

Dust of Fairies and the magic Egg

The world of the Imaginary Country created by James Matthew Barrie in Peter Pan is used as inspiration with the Poussière book of Fairies and magic Egg ( Fairy Dust and the Quest for the Egg ) written by Gail Garson Levine and illustrated by David Christiana.

The history begins with the Havre from the fairies , located in the middle of the imaginary Country. Prilla, which has just been born starting from a first laughter from baby, arrives at the imaginary Country and discovers that it does not have a particular talent. Small bell proposes in Prilla to go to see Mère Dove. The latter although wise time to inform Prilla because a terrible hurricane does not have strikes the imaginary Country. Mère Colombe is projected out of her nest and the invaluable egg which it brooded, containing all the secrecies of the imaginary country, is broken. At once the inhabitants of the imaginary Country start to age. The only hope of the island east that brave men fairies brings egg broken to Kyto the dragon so that it welds the pieces with its extreme breath.

Chapitrée series: Stories of Pixie Hollow

Published by Random House/Disney

1 Clochette has troubles ( The Trouble with Tink ) ~ Kiki Thorpe (January 2006)
2 Vidia and the crown of the queen ( Vidia and the Fairy Crown ) ~ Laura Driscoll (January 2006)
3 Lily and the secrecy of the plant ( Lily' S Pesky Plant ) ~ Kirsten Larsen (January 2006)
4 Beck and the battle of wall ( Beck and the Great Berry Battle ) ~ Laura Driscoll (January 2006)
5 Rani and the lagoon of the sirens ( Rani in the Mermaid Lagoon ) ~ LISA Papademetriou (April 2006)
6 Fira and the full moon ( Fira and the Full Moon ) ~ Gail Hermann (August 2006)
7 a masterpiece for Bess ( has Masterpiece for Bess ) ~ Lara Bergen (December, 2006)

Publié by Harper Hakes

Tinker Bell Takes Charges (September 2006)
Beck beyond the Sea (September 2006)

to be appeared at Random House/Disney

Prilla and the Butterfly Binds ~ Kitty Richards (April 2007)

to be appeared at Gripping off Hakes

Dulcie' S Taste Magic (April 2007)
Rani and the Three Treasures (April 2007)

Additional books

In the Realm off the Never Fairies: Secret The World off Pixie Hollow ~ Monique Peterson
Mysterious Messages ~ Holding Redbank
Prilla' S Prize ~ LISA Papademitriou

Secret Fairy Homes
has Poem for Tink
The Disappearing Sun
The Shell Gift

Disney Fairies Magazine/Comic

In June 2006, Egmont Magazines launched to the United Kingdom a monthly magazine for the girls from 5 to 9 years. The magazine, titrated Fairies , was published with an initial edition of 110.000 specimens and a price with the unit of £1,99. The contents of the magazine are centered on Clochette and its friends of Pixie Hollow. Each specimen contains a history, plays, activities, posters and pages of colorings.

Fairies Magazine was launched in Spain, in Italy, Malaysia, in Poland, with the Portugal, Singapore, in Scandinavia and with the Benelux.

Film

Disney currently develops several films to extend the world defined in the books and to give life to the fairies. The first must be Tinker Bell and the Ring off Belief produces by Walt Disney Pictures in animation of synthesis. This film should leave directly in video at Walt Disney Home Video for the autumn 2008. This film gives also the opportunity at Disney to make speak its Clochette fairy, only the film Hook had done putting it in 1991 a term at 50 years of dumbness.

See also: Beautiful Tinker and the Boxing ring off Belief

Other products

Walt Disney Company proposes, in addition to the books, a broad variation of derivative products.

Disney thus opened an Internet site The Disney Fairies, where the Net surfers can discover and explore the world of the fairies. It is even possible to create a fairy, to visit the small valley of Pixie Hollow and to discover the derivative products.

Disney Consumer Products launched a very important offer of consumables of which a range of headstock and their sets. One counts also articles of paper mill (Disney Stationery), costumes and clothing (Disney Apparel), objects of the daily life like the mugs and the bowls (Disney Hardlines).

The first official edition of products Disney Fairies took place in January 2006 and consisted of an exclusive series of headstocks of 25,4 cm in the Disney Store. From the company Playmates Toys Inc in partnership with Disney as from October 2005, and a range of toys Disney Fairies produces designs.

See Too

References

Bradley, L. (2002). Fairy Diaries Rebecca' S Quest: Rebecca' S Quest . Penguin Young Group Reader.
Coleman, S.M. (1939). The Myth off the Fairy Birth. Psychoanalytic Review 26. pp. 301-314.
, has (2005). The It Encyclopedia off Fairies . New York: Sterling Publishing Company, Inc.
Leland, C.G. (2004). Aradia gold the Gospel off the Witches . Kessinger Publishing
Levine, G.C. (2005). Fairy Dust and the Quest for the Egg . New York: Disney Close
Peterson, Mr. (2006). In the Realm off the Never Fairies: Secret The World off Pixie Hollow . New York: Disney Close

External bonds

Disney Fairies Official website
Official Disney Fairies Book Web site

Random links: