Direct 8

Direct 8 is a Television channel French general practitioner originally devoted to the diffusion of programs on line.

History of the chain

Two months before the launching of the chain in March 2005, nothing was ready in the 2500 m ² of offices of the Bolloré Tower with Puteaux. Room of assembly, tele plates, it was necessary all to create to succeed in manufacturing sixteen hours of programs on line each day. The return on investment is envisaged between 2011 and 2015 for the group Bolloré Médias.

The chain currently counts three plates installed in the buildings of the Bolloré tower. To the first two what exists came to associate in May 2005 a third commonly called " plate 4 " or " plate remote-controlled ".

The grid of the programs counted at the beginning on daily programs before being directed with the re-entry 2005 on more weekly emissions and more centered topics - the fashion: Fashion8 ; music: Opus8 ; kitchen: With your forks ; the religion: God Thank you . One second reorganization of the grid in January 2006 sees film moved in evening with 22:00, removing the cultural emission Bonne eight created in June 2005. A third and a fourth reorganization were then operated in March 2006 with the arrival of Jean-Marc Morandini then with the shift of film to 22:30. The preparing slightly was in addition modified, and each emission has from now on its own credits. Since the end of August 2006, Direct 8 proposes spots of publicity between its programs

December 21st 2006 at the time of a press conference, Yannick Bolloré presents the new preparing of Direct 8, announced more contemporary and more in phase with that of Direct Evening , the free daily newspaper of the group Bolloré Média. The new emissions which will be put at the antenna in 2007, like the play " Direct Poker " presented by Patrice Laffont, were also revealed.

The temporary blue logo had been set up for the summer 2007. Having success with the eyes of the televiewers, it replaces the red since the re-entry 2007.

“Vis-a-vis: Alain Minc”, presented by Alain Minc: discusses around the large files of the political news, geopolitical and social of the week.
“8-fi” is first specialized magazine in the debates and subjects around new technologies.
“to be Well” is an emission around the good being: relieving, cosmetic, nutrition, sexuality…
“Gym Direct” is a diffused emission of aerobics each day.
“RécréAdultes” is an emission entirely dedicated to the generation of the " adulescents". It is derived from the emission youth historical of Direct the 8, “z' Octopuces” and animated by Sionz, Roz, Zab, and the mascot of the chain, a bird named " Tuih-Tuih" who was created by the dad of Casimir , Yves Brunier.
“Morandini!” mark the return to the antenna of Jean-Marc Morandini. This emission is devoted to the world of the Médias. Jean-Marc Morandini, accompanied by a team by chroniclers and panellists, deciphers best and the worst of television. This emission is produced by a subsidiary company of Endemol.
“Before Buying”, emission on the economy and intended for the consumers, diffused every Sunday with 17:00 and repeated next saturdays with 13:00. It is presented by Emmanuel Pontneau.
“Easy Life”, emission of councils born of a variation of Easy the Holidays , diffused the every day of the week to 17:30 and repeated the following day with 11:30. It is presented by Emmanuel Pontneau, and the chroniclers Christophe Beigneux and Pauline Lefevre (who replaces Céline Gerbier starting from September 17th, 2007).
“God Thank you” is an emission suggested and presented by ARIANE D' Hautefort, Hadrian Lecoeur and Guillaume Zeller, treating religious topicality of the moment with various guests of a panel of various religions. On line.
“Key Not My Planet” is an emission on the environment diffused Sunday with 15:00 and presented by Clélie Mathias.
the advertizing and the good weather is a weekly emission on the topicality of advertizing creation. It is animated by François Kermoal with the British journalist Mark Tungate.
“Direct Poker” first season (25 numbers of January 2007 in July 2007) is a televised tournament of Poker Texas Hold' EM weekly presented by Patrice Laffont. The organizer is accompanied there by two cruppers of Aviation Club of France. The tournament, organized in several qualificative sleeves, allows gaining final the accession the championships of the World of Poker of Las Vegas. Bruno Fitoussi, French professional player and world champion of Poker one-to-one, are commentator there. The emission was diffused Sunday evening. Direct Poker will be renewed as of September 2007 for a springtide. The emission Direct Poker is produced by COFFEE Production (Group JLA). This emission makes following the success of the chain Poker Chanel.

Sport

The chain is also invested in the sport by having the rights of certain matches of the eliminating heats of the Euro 2008 and the Coupe of the UEFA

Goes down for hearing

In July 2007, Direct 8 is credited with a total audience of 0,9% according to Médiamétrie. Its audience exceeded the chains BFM TV and I tele during 2006 and it almost doubled since the beginning of the year 2007.

Anecdotes

At the time of the project defended in front of the SCUMS in 2002 Direct 8 was not especially to obtain number 8. Then it is a stroke of luck in the process of classification which was made recently, during a time the SCUMS had proposed with Festival to be put in position 8; some had put forward the idea to re-elect Festival in " France 8" and then so Direct 8 had obtained another place, figure 8 would have remained.

Ten minutes after its launching, the day before the April First, birthday day of Vincent Bolloré, the Minister of Transport wanted to test (without to have prevented its visit) the capacities of the very new chain to adapt to the conditions of the direct one. Philippe Labro was then making visit the slides of the chain to the televiewers. It at once turned back to receive the minister in the studio of honor. But it is Vincent Bolloré, later in the evening, which will have launched the first interlude which replaces the non-existent advertizings during the first months of the chain.
a journalist of the chain drew the attention of the media because of its emotional ties revealed by the telegraph with a politician of foreground of the Socialist party…

The music from Direct 8 was Mike Oldfield And Maggie Reilly - Moonlight Shadow , and this until the new preparing set up on Thursday, December 21, 2006.

Diffusion

Direct 8 is diffused by the ground network of TNT and since the end of March 2006, by the satellites:

Hot-Bird : 12.539 Ghz, H, 27500,3/4
Astra 1: 11.538 Ghz, V, 22000,5/6

Direct 8 is included in the offer Nouveau Canalsat and is also distributed by the telegraphic networks, ADSL, free video stream, and by the cable television operators.

Additional details

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