Denner (undertaken)

See also: Denner

Denner is the third plus Swiss large company of retail business after Migros and Coop. Its head office is with Zurich. The company occupies 2.300 collaborators for a turnover of 1,843 billion CHF (figures of 2004). Before its repurchase by Migros (70%), the subsidiary company was held at 100% by Rast Holding AG, whose seat is with Wollerau, in the Canton of Schwytz.

History

  • One can make go up the creation of Denner with 1860, when Heinrich Reiff-Schwarz founds a company which he baptizes " Reiff-Schwarz, Trade of drapery and épicerie".

  • 1881 mark the entry in the " Company of consommation" , like member, of Cäsar Denner Reiff, which will give also its current name to the company.

  • As of 1946, and for several decades, the fate of Denner will be related to Karl Schweri. The first attempt at takeover of Denner per K. Schweri will be completed by a failure, Karl Schweri being driven out company the same year (1946) to return there only in 1951 thanks to secret stock exchange repurchases. It got rid then of its partners and will hold the reins of Denner SA until December 2000, date on which Karl Schweri entrusts the direction of the group to its grandson Philippe Gaydoul.

  • 1962, first Denner supermarket in the district inhabitant of Zurich of Scwamendingen (5000 articles on a surface of 570 m ²)

  • 1967, first discount in Zurich-Alstetten

  • 1977, first Denner Satellite with Endingen AG

  • 1994, Denner takes again Waro

  • 1998, Karl Schweri entrusts the direction of the group to its grandson Philippe Gaydoul, who is then 26 years old

  • 1984, Denner takes again the house Franz Carl Weber specialized in the marketing of toys

  • 2001, death of Karl Schweri

  • 2005, the group takes again the 145 branches of Pick Pay

  • 2006, resale of the group Franz-Carl Weber (specialized in the toys) to French Ludendo

  • the January 12th 2007 the Migros, the Swiss n°1 of the retail business, took a participation of 70% in the captial of Denner. The Migros does not announce any change in the set of products and Philippe Gaydoul should remain with the direction of the group during at least three years.

Activities

  • 425 stores into clean
  • 290 stores of frankness

Policy

During the time of K. Schweri, Denner will be characterized by an active fight against the overrated prices (Denner is often regarded as the ancestor of the hardware-discounters in Switzerland) and the trusts of producers: the company will succeed, through arm wrestling, to lead the trust of the beer producers to dissolution in 1991; the following year, it is with the turn of the trust of the tobacco to dissolve. But the combat of Denner are not limited to the economic sphere: having lost a lawsuit at the federal court against the FIST (Federation of the Swiss industry of the tobacco) in 1983, Denner launches a popular initiative for the consumer protection. It is the first of a long list of engagements of Denner on the Swiss political scene. This one will continue during all the period " Schweri" , but will étiolera itself gradually under the impulse of P. Gaydoul. Consequently, Denner centres its efforts on the commercial scene, its last " blow of éclat" being the confrontation, at the summer 2006, against Nestlé around a raising of prices of the Chocolate To curdle that the distributer judges exaggerated and unjustified.

See too

related Articles

external Bonds

  • historical Information on Denner
  • Denner in the historical Dictionary of Switzerland

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