Dell - SpeedyLook encyclopedia

History

The company was created by Michael Dell in 1984 under the name of PC' S Limited whereas he was yet only one student at the university of Austin to the Texas. It assembles its first computers in its room of student, the first will be the Dell Turbo , which contains a processor Intel 8088 with 8 Mégahertz. The company becomes extensive quickly, and Michael Dell stops her studies as of the nineteen years age to devote itself to her company full-time.

In 1987, the company is renamed Dell Computer Corporation . In 1992 it is classified in the first 500 American companies. In 1999, Dell caught up with the manufacturer Compaq, then exceeds it to become the largest salesman of PC to the the United States. In 2002, Dell loses the first place with the profit of Hewlett-Packard (after its fusion with Compaq the same year). The Dell company again passes by again at the head of the sales in 2003.

In 2003, to affirm the development of the company beyond the sale of computers, the shareholders approved the name change of the company in “Dell, Inc”.

The development strategy of Dell, which eliminates the intermediaries, allows a prompt response with the customer orders. Indeed, it is on Internet and/or by telephone that the customer will design his computer with his own way and to order it. That makes it possible to avoid having stocks of computers and spare parts important, each computer being assembled to measure and the parts necessary for its assembly bought in flow-tightened and to the best price. Moreover, the customer immediately pays his PC after having ordered it what very strongly decreases any risk of unpaid and optimizes the treasury of the company.

The December 22nd 2004, the company announced the construction of a new factory of assembly close to Winston-Salem, in the State of North Carolina; the city and the county invested with the profit of Dell 37,2 million US dollars for that. In addition, the State of North Carolina subsidized the project with roughly 250 million dollars of incentives and tax reductions.

In May 2006 Dell announces a new partnership with the founder of processors AMD, putting thus fine at 22 years of exclusive relations with Intel.

The economic model employed by Dell hitherto a41dernier $c-b1, e,10 $c-b26 ce $c-b16 $c-b43, bn,84 reached its limits and conduit in 2007 the company has to lose its place of world leader of the market of the PC to the profit of Hewlett-Packard. Since his return to the orders of the company, the founder Michael Dell tries to impose a strategic turn on his group.

In order to develop on the market general public, Dell adopts the principle of the indirect sale - a Cultural revolution - and signs several agreements of distribution with large chains of stores such as for example Wal-Mart (in the United States), Carphone Warehouse (in the United Kingdom) or the Groupe Crossroads (in France, Spain, Belgium…). New factories are open in Asia. The design of the system of production and the supply chain is revisited. It is not possible any more to work in flows tended like before. It is necessary to manufacture in advance and to constitute stocks, to manage unsold goods of distributers etc

At the same time, the Californian group seeks to be characterized from its candidates a little less on the prices, and more by the innovation, the originality and the variety of the products. This strategy is connected with that used with a certain success by Apple, Inc.. Dell invests in teams of design in Asia in order to more allure the users, in particular on the market general public, for example with new laptops declined several configurations and several colors of cases, improvements of ergonomics etc

On the market of SME and companies, Dell tries to position as a solution provider complete, and either only as a manufacturer of materials. For that it incorporates new options in terms of technologies and performances of service in the companies. For example the group launches out on the market of the solutions known as of " streaming" based on a customer centralized in partnership with the supplier of Citrix software. Dell also positions on the market of the unified Communications by announcing an agreement with Microsoft and Nortel, which enables him to propose with its customers the whole of the products of the range télécoms undertaken Nortel, including the equipment of networks, the products of unified Communications developed within the framework of alliance Nortel and Microsoft and of the performances of service.

Range of the PC

The range of the PC of Dell mark is declined in various names:

For the company:

OptiPlex (fixed PC)
Vostro (fixed PC and portables)
Latitude (portable PC)
Precision (Work stations)
PowerEdge (Waiters)

For the private individual:

Dimension (fixed PC)
XPS (powerful PC for the play)
Inspiron (fixed PC and portables)

For the company and the private individual:

Axim (PDA)
SmartPC

NOTE: The Axim range is that of the Personal assistants of Dell (PDA). According to the specialized site Mobimania Dell would have decided to disengage itself of this sector of which it holds the second world place in terms of market shares.

The operating system

Dell instructs the operating system Microsoft Windows XP on the majority with the computers which leave its factories, and recently, Windows Vista. But the company also proposes MandrivaLinux on a portable PC in France, Red Hat and SuSE Linux for its waiters . Certain computers, reserved for customers of companies buying their licenses directly in the editor, are sold without graphic operating system, and are provided with FreeDOS. On the computers equipped with Microsoft Windows XP, Dell in addition installs a great number of other software owners as well as Graticiel S and Partagiciel S. Dell imposes on its customers computers general public the operating system Microsoft Windows Vista, Windows XP having become a paying option. A debate remains to determine if this practice constitutes a dependant Vente, prohibited in France, or not. It appears however that this practice is more specific to the market of the computer material in general, that in Dell in particular.
However, Dell recently launched the sale of PC equipped with SuSE to the United States, before extending its offer to the France, the England and the Germany since the August 8th 2007. DELL had chosen at the beginning Ubuntu Linux, but following a commercial decision, they reconsidered their own decision . Some advance that it is an agreement with Microsoft, of following the agreement of cohabitation between SuSE and Microsoft ().

Other products

Dell showed its interest in various products, such as the Dell DJ , a portable Lecteur MP3, keys USB, television sets, GCV of pocket, Imprimante S, etc This diversification is related on the deceleration of the mail-order selling of the computers and the erosion of the margins.

Financial informations

Dell was created with the Texas in 1984 with a capitalization of 1000 US dollars, the minimum authorized by the law of the Texas. In November 2004, Dell, today company of the State of the Delaware, had a Market cap of 100 billion dollars US and benefit for 2003 of roughly 2,7 billion dollars US.

Dell is with dimensions with the Nasdaq with New York under the DELL symbol.

External bonds

international Site Dell
Site Dell France
Research Dell Site
Computers Dell
PC Dell
Information on the printers Dell
Purchasing guides Pocket PC and PDA
Site gathering the Dell topicality by owners, for owners with an active forum and abounding in information

Random links:

Pierre-Perthuis | Sursee | George Axelrod | UTC+5: 30 | Part of the opera