Daniel Robert

Daniel Robert is an advertizing French.

He is the inventor of shock formulas like:

“ glass that goes, three glasses, hello the damage! ” for the French Committee of Education for Health. CFES become INPES Formula entered the current language.
“ You saw yourself, when you drunk ace? ” For CFES.
“ With the help the line returns ” for the French Socialist party
“ Éduquons! It is an insult? ” for the launching of the Fifth the chain of the knowledge, the formation and employment, in 1994.
Since 1973 it invents a formula which will make date: “ BNP: to speak frankly, your money interests me. ”
Also inventive of “Traffic monitoring service” for the ministry for the Equipment.
of " Mr Plus" for a mark of cookie, character entered the current language.
Inventive of the slogan “ the SNCF, it is possible! ” which marked the revival of the image of this institution.

He is undoubtedly the French advertizing creator who created the most formulas entered the French advertizing inheritance.

Its creative philosophy " Truth Vérifiée" High-speed motorboat; developed in one of its works " Letters with a young person publicitaire" (Balland 95) often caused inspiration.

Other works: " Murder in the pub" at Calmann-Levy in 1989 (France Leisures 1989. Pocket 1990) " Cracs of cracks" at Balland in 1995.

Particularly interested by the causes of general interest and in particular the causes humane, it was often rewarded for these creations: in particular Doctors without borders “Accompany them at least to the border”, International action Against the Hunger “Pass to the action”, Catholic aid “Unchains your heart”

External bonds

an emission on him in Striptease, realized by Pierre Carles.

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