Daniel Robert

Daniel Robert is an advertizing French.

He is the inventor of shock formulas like:

  • “ glass that goes, three glasses, hello the damage! ” for the French Committee of Education for Health. CFES become INPES Formula entered the current language.
  • “ You saw yourself, when you drunk ace? ” For CFES.
  • “ With the help the line returns ” for the French Socialist party
  • “ Éduquons! It is an insult? ” for the launching of the Fifth the chain of the knowledge, the formation and employment, in 1994.
  • Since 1973 it invents a formula which will make date: “ BNP: to speak frankly, your money interests me. ”
  • Also inventive of “Traffic monitoring service” for the ministry for the Equipment.
  • of " Mr Plus" for a mark of cookie, character entered the current language.
  • Inventive of the slogan “ the SNCF, it is possible! ” which marked the revival of the image of this institution.

  • He is undoubtedly the French advertizing creator who created the most formulas entered the French advertizing inheritance.

Its creative philosophy " Truth Vérifiée" High-speed motorboat; developed in one of its works " Letters with a young person publicitaire" (Balland 95) often caused inspiration.

Other works: " Murder in the pub" at Calmann-Levy in 1989 (France Leisures 1989. Pocket 1990) " Cracs of cracks" at Balland in 1995.

Particularly interested by the causes of general interest and in particular the causes humane, it was often rewarded for these creations: in particular Doctors without borders “Accompany them at least to the border”, International action Against the Hunger “Pass to the action”, Catholic aid “Unchains your heart”

External bonds

Random links:Loveboat | Ray Clemence | Madeleine Strainer | Mussolente | Law of exclusion of the Chinese | Tara_Fitzgerald