Cybermarketing

One calls cybermarketing , Emarketing or netmarketing any operation allowing to improve the visibility of a site by using Internet like channel of prospection. The term Webmarketing is used in opposition to the “traditional Marketing”.

It is the synergic combination of the techniques of Marketing, of Statistiques, commercial and the communication with data-processing technologies and of telecommunications directed networks and Databases then of the Infographie applied to the multi-media one.

This combination must make it possible to create interfaces useful, ergonomic, convivial and protected for a user of services Internet, Intranet or Extranet.

The synergy of these techniques must answer two main objectives: The conquest and development of consumer loyalty of the user.

The awaited result is the profitability of the service of data and communication.

principal fields of application of the “Cybermarketing”

To transform the Net surfer S into customers and to make profitable a Web site.

In the case, a customer can be a Net surfer who buys on a trader site.

It can be also an active visitor who allows a noncommercial site to be financed by E-pub or one of the various forms of partnerships.

For a Intranet, the customer is the internal partner (employees) or external (people receiving benefits) at the company. It must be able to draw from the service the essential information, work tools and of communication to increase its productivity and, by that even, that of the company owner of the service.

To study the positioning of a new Web site or auditer an existing site.

To target the customers with effectiveness on Internet, to differentiate them and analyze them.

To identify and evaluate the solutions and the people receiving benefits specialized to implement a site, its databases, its incentives, its system of payment made safe, its ergonomics and its multi-media interface (image, its, video, streaming, broadcast, etc).

To control and coordinate the actions of implementation of the various partners for creation, the promotion and the maintenance of the site (control and update).

To study the various forms of access to the site and the various offers of lodging.

To include/understand the Net surfer and to personalize the Web pages and the offers of products and services for fidéliser customers by a personalized approach (“one to one” or “one to few”).

To establish an effective communication towards the purchasers on line for better including/understanding their needs.

To control the techniques and to identify the most effective techniques of promotion to generate traffic (Referencing, Partnership, Sponsoring, Affiliation, E-pub, E Mailing, e-busmailing…).

To measure the results and the relevance of the actions of communication “Axes and supports” by statistical controls.

To optimize the distribution networks and of logistics for the trader sites.

To optimize the protected systems of payment and of invoicing.

Bonds

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