Cybermarché

A cybermarché is a supermarket on line, making it possible to place order on the Web and to be made deliver to residence consumables current.

Characteristics: a complex logistics

Distinct flows of goods to manage

cybermarchés must manage primarily three distinct flows Logistique S because of the different temperatures of storage. Indeed, during their delivery to the private individuals the produced Frozen S (cold negative), fresh (cold positive) and dry (not-food, liquid and grocer) cannot travel in the same compartment under penalty of being deteriorated. For example, a fresh produce which would be transported to a negative temperature would become a product frozen and would lose in fact any value more the labelling of the article not being in conformity with the product. Another example, the fresh produce or frozen cannot be transported to room temperature with the risk to expose the articles to a rupture of the Low temperature.

" ancêtres" cybermarchés vepecists or the delivery of frozen products in residence specialized on one of these flows. Companies specialized deliver a list of races frozen to residence ex: Picardy Toupargel, Frozen. The Mail-order selling , another mode of sale dating from first half of the 20th century uses historically the Poste S like logistic support (dry).

Delivery of the races: a cahotic round

The optimization of transport to the final customers depends on their density in the zone to deliver and on their availability in the same time slot. Contrary to the distribution of the mail which takes place in the absence of the interested party via a Boîte-aux-lettres, cybermarchés must take appointment with their customers because of the low temperature. Stake of this economic optimization being (Profitability) and ecological (Assessment carbon).

The market

In France

At the beginning 2007, the success is not yet with go for the grocers of the Net. The principal handicaps are the products missing or damaged during the delivery and the high price of the articles. To make its races on the Web is on average 13,4% more expensive than in large surfaces.

Auchandirect, of the group Auchan
Houra, subsidiary of Cora
Ooshop, subsidiary of the Group Crossroads
Telemarket, old subsidiary company of the Group Galleries Lafayette, independent since June 2005
Provencia shop, of the group Provencia

See too

External bonds

Gate of cybermarchés of France
sales strategies on Internet by SME and the private individuals

Random links: