See also: Culture (homonymy)

Definition

The culture of company is the whole of the rules of a Entreprise public Privée or , shared Valeurs, the common manner to tackle the problems, as well the manner as they must be conveyed. They can be registered in a charter. " The culture characterizes the company and distinguishes it from the others, in its appearance and, especially, its ways of reacting to the current situations of the life of the company like treating with a market, defining its standard of effectiveness or to deal with problems of personnel." (THEVENET Mr., culture of company , Collection Which do I know? , number 2756, University Presses of France, 1st edition, 1993, p.3)

Components of the culture of company

Many components are identifiable, quote for example:

  • History of the company (great men, founders, evolution of the produced S,…)

  • Rites
  • Symbols
  • Structures of being able
  • Héros
  • Valeurs (implicit or explicit)
  • Mythe S (ex: company founded in a garage )
  • vestimentary Codes
  • precise Language
  • Work methods
  • sociocultural Practices
  • …

These components are of course not single and the list must be adapted to the studied company, on a case-by-case basis and are different according to the country where the company is with its Moeurs and his report/ratio with work.

Which can be these values?

  • Ethical - Engagement - Orientation customer - Team spirit and primacy of the Collective interest - Justice - Honesty - Simplicity - User-friendliness - Opening to the democratic debate - Professionalism - managerial Competence S - Confidence - Communication…

How to establish a culture of company

A company which wishes to structure and officialize its Culture will often call upon a external Expert. This one will create small groups of members of the Organization, and will cross each component referred to above. For example, he will ask to the actors Organization how they believe being seen by the Concurrence, by the Marché. Which are, according to them, the values Perçue S by the public,…

Let us note that adhesion with the culture of company is a process of long run and will necessarily pass (under penalty of failure) by an implication of all the Recipients, and in particular, direction (or the hierarchy).

Its role in the business management

The culture of the company makes it possible to maintain a Cohésion , it links the personnel around the name, of the produced S, the services, the customer S, the Brand image…, in order to become a Facteur of performance by gathering the Personnel, by justifying it.

The culture of company can also have a role in the Recrutement , while making it possible the futures Collaborateur S to recognize itself in what the company present like its identity.

It has also a big role to play in the assimilation of the new recruits , role particularly critical in the case of companies in strong growth. By giving to each one a common reference, the culture of company can be recalled to avoid or alleviate tensions within the company.

Catalyst and means of facilitation, the culture of company gives Sens ': beyond its role of Cohesion, it echoes the major aspirations of the Homme S which compose a company. To succeed in formulating it explicitly is thus a means of establishing a major bond between the company and its Membre S.

Limits of the culture of company

If the culture of company plays a big role in management, it involves also certain negative sides, some limiting.

A culture of too strong company can lead the members of the organization to a myopia towards the market. A " culture of the succès" could thus inhibit certain reflexes of survival and involve the company in dangerous projects for its future.

On the level of the workers also, some limiting appear: the culture of company does not owe " déteindre" on the workers, and to make them lose their critical spirit. It is important that those preserve their free will.

This culture can die, to be absorbed or be métissée in the event of Faillite, fusion or Scission of the company which carries this culture, that it is made up in great or small human community.

The project of company

It is a Charte which specifies the general objectives, the values, the philosophy of the company while affirming its identity. It is intended to the personnel and has as an ambition to justify it, ensure its cohesion and in the long term to develop the company. The project of company however has limits: in certain companies, it is difficult to determine the culture and to work out a coherent and federator project: sometimes, it is difficult for him to evolve/move, it is rather perceived like a project of the executive team and executives and less of the employees, the obstacle residing in term of implication of paid under increasingly many insecure contracts.

Which project of company?

  • a Projet structured and built constitutes a need for the company.

  • the Ambition: It must specify the challenges which it is given to take up.
  • the Positioning: the market, it potential aimed on the Offer of the produced or services offered.
  • the raison d'être: according to its finality, and its objectives.
  • fundamental values of the company and its main actors, professional deontology, the principal operating rules which result from this.
  • Once the ambition, positioning, the raison d'être and the values defined, the company translates its elements into Engagement S.
  • Coordonné by a brought closer council, the construction of the project must be realized preferably on the participative mode with all the members of the personnel.
  • Installation of a Structure (committee of accompaniment) charged to think of the project. Once realized, it will ideally be presented with conviction to ensure that the relevance of the range project and its direction. To encourage the participants the possibility of commenting on and of adjusting possibly certain positions.
  • This committee of accompaniment will play a big role for the communication and the mobilization of the collaborators thereafter.

See too

Culture of company: the case of the services companies in free software (SSL). tyuruu

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