Converse Shoes

Converse is a company of American clothes industry which manufactures primarily Chaussures of Sport.

History and models of the mark Converse

Converse all star were born in 1919. In 1910, Rubber Shoe Company Converses it creates 4000 shoes. The model headlight of the company are them Converse Star, which at the base were intended for the basketball players. In 1918, they become popular when Chuck Taylor, celebrates basketball player in NBA, carries the model during its matches. The Converse All Star become then the " Chuck Taylor AlStars " , when the player of basketball in question puts his signature on the logo in 1923. Since, the model remained a Icône of the mode and Pop culture, always carried today. In 1984, Converse All Star is the principal sponsor of the Olympic Games.

Converse also a long time provided the American armed in city shoes.

Converse today

In June 2003, Converse accepts the purchase offer of Nike Corp to 269 million euros. The equipment supplier essuyait large financial problems, with a turnover reaching only 200 million dollars of Turnover in 2002 (against 9,9 billion dollars for Nike the same year). One can consider that it is the repurchase of Nike which largely contributed to the renewed interest for the Converse All Star Chuck Taylor that there is 2003 - 2004.

Converse developed its range of models. First of all, the Chuck Taylor All-Stars were declined various colors, various reasons and different standard ( Hi-Signal, Lo-Signal, Slip one, X-Hi ). Also converse factory many Chaussures adapted to the practice of the tennis shoe ball, the Wade , the Icon Pro , the Maverick … Converse produces also the Jack Purcell , the One Star (with scratch), the Varvatos , the Players Stars (difficult to find on the European market) and of many others.

Anecdotes

Sofia Coppola, for example, inserted voluntarily a Anachronisme, in its Film Marie Antoinette , by showing a pair of All Star when the young queen chooses her behaviors and her shoes.

In the film I, Robot (2004), the main actor Will Smith praises a pair of " All Star" that it carries until the soles of those found at the time of an accident during film.

In the British series of science fiction " Doctor Who" , the main character, the Doctor, carries Converses.

Michael Jordan for period NCAA (National College Athletic Association) with North Carolina Tar Heels, carried Converses.

In the famous film the War of the buttons (1961), one of the characters (Lebrac?) carry Converses.

In the film Grease (1978) with John Travolta one can see the mythical shoes on several occasions. In the film Return towards the future (1985), the character of Marty McFly exchanges his pair of Nike for a pair of converse when it is found in 1955.

In the clip Which my heart releases of Mylène Farmer, this one also carries a pair of converse high black.

See too

Articles of Wikipédia

External bonds

Official site in English

Sources

Random links: