Club Internet is a subsidiary company of the group Neuf Cegetel.
Club Internet was created in October 1995 by the Groupe Lagardere, is one of oldest the suppliers of access to Internet French. It becomes the French subsidiary company of T-Online International AG in February 2000, activity Internet of Deutsche Telekom. In June 2006, Club Internet/T-Online France becomes a direct subsidiary company of the group Deutsche Telekom. Since July 2nd, 2007 Club Internet/T-Online France belongs to the Neuf Cegetel group. The mark could disappear with the profit from the mark Last nines, during 2008.
In 1996, Club Internet is with the point of the development of the French Internet. The company launches:
service of information traffic in real-time, Sytadin;
In 1997, Club Internet invents what it calls the “personal media”. It is a gate personalized according to the centers of interest of the Net surfer.
In January 1999, Club-Internet is regarded as the Fournisseur of access Internet French. This popularity is expressed in particular, during the festival of the Internet, in March 1999, where more than 5000 people its buildings visited.
In November 1999, Club Internet is among the very first suppliers of access to propose an offer ADSL with 512 kbit/s. Vis-a-vis the competition of the offers known as “free” (where one does not pay any more a subscription but only the communication), Club Internet invents fixed price Internet, including the telephone calls in addition to the subscription. This same month, Club Internet introduces in France the technology of the Micropaiement, exploited today by W-HA.
In March 2000, Club Internet launches with Publicis Consultants an advertizing saga carried out by a great name of the cinema, Luc Besson.
In spring 2000, Club Internet launches the programme of development of consumer loyalty of the subscribers.
In October 2001, Club Internet carries out the first experiment of diffusion of television on Internet, with the exclusiveness in live in Star Academy.
In February 2002, Club Internet launches the 1st initiative of democratization of the Internet higher throughput to France with Pack Modem free High banc.
In October 2002, Club Internet launches the “Club High banc” which is the audio gate, video and multi-media (cinema, video games and music). This launching is accompanied by the LivePass, the first range of channels of television diffused on Internet in France (LCI, Eurosport, Teletoon, Pop MCA, MTV Live).
In May 2005, Club Internet extends its mail services unified to the mail services vocal, with Flashvox.
June 7th, 2005, Club Internet opens with a new trade and becomes telecommunications operator. International T-Online AG, after having revealed in November 2004 its new strategy of growth on the European market, announces the deployment of its own network and the launching of offers and innovating services, such as the Triple Play, by its fililale French Club Internet. For this reason, the company joined the one of the main actors of the market, Microsoft, by using its system named Microsoft TV, new in France. Within this framework, T-Online International AG decides to invest nearly a billion euros in the subsidiary companies Frenchwoman and Spanish.
August 17th, 2005, Club Internet changes advertizing agency, DDB Paris. The new logo, nearer to that of T-Online and a new signature, “You are in good company”, appear.
November 3rd, 2005, Club Internet launches a service in concerts to the request. Robbie Williams was with the honor during 10 days. This same day, Club Internet carries out the sales launch of its own compatible network ADSL 2+ and VDSL 2 and becomes fully telecommunications operator. This date marks an important step in the history of the company which is from now on able to propose an offer " multi-play" of which it manages all the infrastructure.
November 7th, 2005, Club Internet proposes its first offer in total grouping called “option of phone line Club Internet”, it is invoiced 7 euros.
Since June 2006, Club Internet/T-Online France is a direct subsidiary company of the group Deutsche Telekom.
June 29th, 2006, Club Internet launches, ahead first, its offer Triple-play with the exclusive system Microsoft TV, for its former subscribers and lance the Clubinternet.box. In September 2006, the Triple-play becomes available for the whole of the market.
March 1st, 2007, Club Internet is officially put on sale by Deutsche Telekom. The favorite with the repurchase remains Neuf Cegetel for a price between 430 and 460 Million euros.
June 29th, 2007, Neuf Cegetel acquires after the green light of the commission of the French authorities of competition the company T-Online France (Club Internet) for the tidy sum of money of 465 million euros.
Mid-July 2007, Neuf Cegetel will largely decrease the capital of publicity of Club Internet in order to remelt it in the mark Last nines.
From here the third quarters 2007, Neuf Cegetel will propose with its Club Internet customers to migrate towards Last nines. Indeed Last nines hopes to reach 90% of the customers of Club Internet migrating towards Last nines in order to make disappear gradually the Club Internet mark and all to center on Last nines.
It is the first advertizing campaign of Club Internet. It is signed Publicis Consultants. This countryside centers its message on the values of Internet in opposition to the darkest hours of our history by evoking the Nuit of crystal of 1938.
These strong images expressed the ambition of the mark: to make Internet a genuine tool of freedom to the service of the individual expression and creation|Fabrice Sergeant, P. - D.G of Club-Internet at the time.
This message was perceived by certain like pretentious, it was however sincere in its humanistic vision|Guillaume Granié, person in charge of the communication.
Resulting from the world of the edition and the press, we wanted to show that Internet was other thing that a problem of access: a sociocultural event|Bruno Breton.
The effect is immediate: Club-Internet, which gains in notoriety, passes from 300 subscriptions by day to: 2000 subscriptions/day.
Realizer: NIC Mathieu
the spot:
2000: The saga Luc Besson
In March 2000, Club Internet launches with Publicis Consultants an advertizing saga carried out by Luc Besson on a music composed by Eric Serra. This saga, made up of six stories, puts in scene with humor and talent a type exceeded by Internet, with an aim of showing the opening of the provider to all the public ones, of developing the statute of subscriber and the creation of the chart of member Club-Internet.
Turned in 35mm, this production is estimated at 8 million frank French. It obtains exceptional results and makes it possible to the supplier of access to reach them: 700000 subscribers in June 2001.
spots:
2001 - 2002: “Full is Beautiful”
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Re-entry 2002: Launching of Pack Modem Free High banc
Launch date: August 31st, 2002
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2003: The Cube
Agency: Callegari Berville Grey
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2004: Uses of the High banc
Launch date: March 29th, 2004
the spot:
2005: Launching of the VOIP
Launch date: February 7th, 2005
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2005: “What has serves speed if there is not the assistance? ”
Launch date: April 1st, 2005
the spot:
2005: “Enter a world where all goes more quickly”
Agency: Callegari Berville Grey
the spot:
2005: “You are in good company”
Launch date: August 17th, 2005
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2006: Club-Internet
This new countryside promotes Club Internet power 3: Internet, TV, Telephony.
Title: Musical comedy, the invoice
Title: In love ones, the double call, the maniac
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Subscribers high banc:
DNS:
Address: http://flashmail.club-internet.fr
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