Classified

Description

The classifieds are usually textual descriptions a variable length, energy of some words to around fifty. They often contain abbreviations to reduce their cost. A phone number, an email address or any other identifier are inserted at the end of the advertisement. With an aim of drawing the attention, some contain a Pictogramme or a logo.

They are also called classified ads, because they are classified by heading: Automobile, Employment, electric household appliances, etc They have, in general, a page layout different from the other articles of the printed paper form, unless this one is exclusively dedicated to them. Because of their particular page layout, they are not perceived like publicity, contrary to other publicities which are published according to the line of thought of the printed paper form.

It is possible to find advertisements accompanied by visual elements which occupy a considerable space when compared with the text. This form of publicity is often used by the companies, because it is notably more expensive than the textual classifieds. In North America, several companies have recourse to this means to offer employment.

Since the beginning of the 21e century, this term exceeded the framework of printed to find itself in the Web, with the radio and on television (especially televised known as cable length). There are also télédiffuseurs who benefit from the off-peak hours of listening (for example, the morning) to diffuse some.

Like the majority of the writings, the classifieds were adapted for the Web. These advertisements not being invoiced with the word, they tend to be longer than them contrepatie printed. With the capacities of research of the modern Computer S, they are also easier to seek by the means of specialized search engines. Certain sites offer the free lodging of these advertisements, because they generate a traffic from which the advertisers profit, while having tiny expenses of operations.

Among these sites, several target a particular area, whereas others aim at the national market. In the United States, Craigslist was among the first sites to support this activity, and is considered, in 2006, like most important. There are also companies which aim at complete planet. For example, Wide Area Classifieds created a network of gathering of these classifieds, which are published in newspapers in the United States. In Europe and more particularly in France, this sector is in full boom. The new actors, resulting from the Internet, innovate such as for example combining local search engine and Cartographie.

As this sector takes experiment, specialized activities emergent, like the mutualized classifieds, the classifieds Vidéo S or the classifieds Diaporama S. These sites are known as financially vertical, because they constitute an access road privileged between the salesmen and the purchasers.

In 2003, according to the agency Classified Intelligence , the market of the classifieds is estimated at 15,9 billion USD for the newspapers and the periodicals, and at 14,1 billion USD for the Web. For complete planet, it was estimated at more than 100 billion USD.

In 2006, after a savage battle between the various giants of the classified, one sees a market in full expansion with an advertizing explosion and a blaze of the prices of the key words on Google Adwords. The free sites not requiring a preliminary inscription and guaranteeing anonymity, gain a sharp success and are essential with respect to the sites requiring a recording. To remain competitive, the paying sites call upon contributors of contents (agencies, software of indexing, mutualized database, acquisition) and misent more and more on Rich Media to allure the Net surfers.

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