Calvin Klein
Born Richer Klein in the Bronx with New York the November 19th 1942 immigrant parents Jewish Hungarian, emblematic figure of the minimalist mode, Calvin Klein was initiated with the drawing and the seam as of its more young age. After having followed the courses of Fashion Institute off Technology of New York, he works five years near various stores and becomes protected from the Baron de Gunzburg, who introduces it into the medium of the mode.
It is in 1968 qu ' it founds its company. Success is not made wait: combining simplicity and elegance, luxury and modernity, the mark quickly becomes famous. Calvin Klein has a name while making ravel mannequins in slipway. These are then the jeans which make fury. Consequently, the list of creations does not cease lengthening since the house starts little by little to produce clothing, perfumes and watches. Stars like Kate Moss, Mark Wahlberg or, more recently, Scarlett Johansson contribute to promote his image through advertizing campaigns considered for their provocant side. In 1992, the company of Calvin Klein is threatened of bankruptcy, which does not prevent the creator from being named better American designer one year later. Acquired by the group Philips-Van Heusen Corporation in 2003, the house continues to create models which fall under the line of those of the large dressmaker.
The provocation as key word: Calvin Klein often made scandal by introducing teenagers in lascives positions or by choosing at the very least suggestive currencies.
Four products stars
; The perfume unisexe “CK One”: More sold in the world: more than 15 million bottles were past in 1996 by the Unilever bachelor. Europe adds up 40% of the sales of Calvin Klein Parfums. For the mark, France is the third market of the EEC. Calvin Klein, ninth larger business of perfumes in the Hexagon, is the only company of American origin to appear in the signal 10 French.; The linen room: 100 million dollars. In 1996, the bra transparencies color flesh cut the high-speed motorboat: 487.000 specimens.
; Glasses: More than 2 million pairs sold in 1996. For CK, they replace the jewels and hold place of accessory in the young people. Line CK Sun was launched in February 1997.
; Jeans: 700 million dollars in 1996 only on the Americas zone. Calvin Klein was the first dressmaker to see one of his jeans photographed in Vogue , in 1978. A product of great consumption which competes today with Levi's.
External bonds
- Calvin Klein Underware
- Blog actus, infos and conso Calvin Klein
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