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See also: ms
The multi-media message ( Multi-media messaging service ) is a more known multi-media mail service under the Sigle ms .
It is intended to the users of Mobile phone and Smartphone.
Version extended to the data multi-media (audio, photo, video) of famous SMS. Contrary to the SMS, the ms allows to send Image S as well as decorated written messages of data multimedia.
For the sending and the reception of ms the protocol WAP on a GSM is used, passing indifferently by CSD, or GPRS this last mode “package” being faster. One can also use PDA communicating equipped with technology WAP or GPRS, since they embark applicatif sending/reception adapted.
Similar to the emails (emails).
ms can be transmitted on Internet by WAP, or better by GPRS and UMTS.
One ms is composed of a file to the format SMIL, with its attached files.
Marketing use
After the positive experiment of the SMS, the departments Marketing of the companies developed new possibilities with the ms and naturally exploited them.
Communication campaigns via ms were launched in 2006 by Gruyère Switzerland and Peugeot.
The Swiss federal Railroads launched in 2007, a service of billetery Service MobileTicket of the Railroad federal Swiss oú the user after inscription on Internet and payment, receives its ticket of Train per ms and must present its cellphone to the controller of the train.
Moreover, of the management systems of contents (CMS) such that OPUS connect the mobile world of the ms and propose various applications intended for the companies.
Internal bonds
- SMS
- UMTS
External bonds
- Service of advertisement and division ms.
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