Brussels Airlines

History

Brussels Airlines is resulting from fusion between Delta Air Transport (DAT) and Virgin Express. This fusion is of the " type; meeting of all the titles in only one hand. That means that the shareholders of the two companies resold their titles with new a holding in exchange of titles in this one. Announced the March 31st 2006, fusion became more concrete with the eyes of the public the November 7th 2006, day of the advertisement of the name of the new company.

It was then necessary to await the March 25th 2007 so that the company starts its operations under its new name. However on paper these are always two companies which operate the flights, because the personnel and the planes are distributed on the two AOC of DAT and Brussels Airlines Fly, the provisional name of the old entity Virgin express train.

Float

The fleet of the company is made up of 49 apparatuses. SN Brussels Airlines resulted from the bankruptcy of the SABENA. The SABENA enjoyed already a broad network in Africa.
the Brussels-Bujumbura connection began on Sunday, April 22, 2007.

The Brussels-Montreal connection, being studied, should be born in 2008.

A partnership with the company Jet Airways was concluded for flights with destinations from India and towards America. Jet Airways chose Brussels for its European Hub. This way Jet Airways will enjoy correspondence with the European network of Brussels Airlines for its Indian passengers.

One of the future challenges for Brussels Airlines is to increase its long-distance network (it will have a fourth A330 Airbus with this intention in 2007). The other challenges will be to gradually renew its fleet in a few years. In effects, the majority of the planes have more than ten years.

The fleet of Brussels Airlines increases this May 23rd, 2007 of a 49e plane. It is about the fourth A330 Airbus of the company. The widening of its fleet makes it possible Brussels Airlines to reinforce its offer in the long-distance carrier starting from the autumn 2007.

Airbus 330-300, a long-distance large-carrier, underwent yesterday a trial flight with the Belgian aeronautical authorities before being registered OO-SFW (`Sierra Fox Whiskey') and joining the fleet Brussels Airlines officially.

The plane will be used punctually during the summer 2007 over the European network and the most attended days summer for, inter alia, to transport the passengers of Brussels Airlines bound for Athens, Malaga and Faro.

In same time, it will also act as plane of concerning three other Airbus 330 chartered by Brussels Airlines for the flights long-distance carrier towards Africa.

To the autumn 2007, the fuselage of the apparatus will be adapted to the standard of comfort in long-distance flight of Brussels Airlines (seat-beds in business class, systems of entertainment on board, installations of restoration…). The `Sierra Fox Whiskey' will then entirely be integrated into the long-distance offer of flights of Brussels Airlines. This integration will be the later on more detailed communication object.

At the time of this increase in its fleet, Brussels Airlines will proceed in the months to come to recruitment and the formation from some 70 additional members of personnel (personal in cabin, pilots).

Financial results

During their last year as airline companies separated on the commercial plan, SN Brussels Airlines and Virgin Express generated a sales turnover combined of 892 million euros for a combined operating profit of 14,5 million euros. That means that the company has a profit margin of 1.6%

Anecdote

The logo of the company, a " b" constituted of red points on blue bottom, was redrawn quickly to integrate 14 points instead of 13, under the pressure of supersticieux Western users. It would seem however that the 14 are also an unfavourable number in certain cultures extreme-Asian. The company however indicated that it would not henceforth change any more the number of points of its logo.

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