Avid Technology

Avid Technology, Inc is an American company () specialized in the development of computer tools of audio-visual production, in particular of virtual assembly, content management and publication of media. It was created in 1987 and was placed on the stock market in 1993. The head office is with Tewksbury in the Massachusetts.

The Avid products gained several prices with the Oscars, Grammy and Emmy Awards.

History

The marketing director of Apollo Computer, Inc., William J. Warner, created the prototype of the first system of virtual assembly of the company (Avid/1) and presented it in a continuation deprived to the NAB, the largest living room American of the professionals of the audio-visual in April 1988. Avid/1 was based on the computer Apple Macintosh II with a software and a hardware designed by Avid.

Avid/1 was made public with the NAB in April 1989. The first system was sold in Alan Miller of Rebo Studio of New York in June 1989. It tested it in beta release with four other sites to the final version in December 1989. Also in 1989, the University of Hawaii was the first school to be equipped with a Avid system for its Media laboratory framed by Patricia Amaral. Anthony Pennings, today at the University of New York, was the first director of studies to give formations on the Avid systems.

At the beginning of the Years 1990, the Avid products started to replace the tools such as the Moviola thus making it possible the Monteur S film to do their work with a greater flexibility.

In France, in November 1991, Luc Besson acquired of a system AVID at Macsys France Avid Value Added Reseller & partner of Apple, whose chairman, Abel Diaye, in contact with Bill Warner since the NAB-89 in Las Vegas, presented Avid ahead first in France in 1989, in Europe with the living room Imagined-89 in Monaco, and in 1990/91/92). Until Avid Inc installs its French offices in Paris in 1993.

At the beginning of 1992 Luc Besson with carried out the first publicity TV entirely assembled on AVID to France, at the time of the Olympic Games of Alberville, assembled by Sylvie Landra, the first monteuse Frenchwoman trained on AVID, by the company Macsys France as of 1989/90 , before joining thereafter the teams of Luc Besson.

The first feature-length film of cinema entirely assembled on AVID was LEON of Luc Besson into 1993/94. In 1994 only two films used this new system of numerical assembly, of which Pulp Fiction . In 1995 they were a dozen, announcing the decline of the traditional assembly of the film 35mm. In 1996 Walter Murch received the Oscar of the best assembly for the English Patient which had been assembled on Avid. It was the first price thus given to a film assembled on a numerical system.

The majority of the television programs, publicities, long films, are assembled today on competitor Avid products or other virtual systems having emerged since. Avid created versions general public of systems of virtual assembly derived from the professional products like Xpress FD and to same proposed a free version making it possible to familiarize itself with the virtual assembly.

In 1994 Avid created the Open Media Framework (OMF), format of open file for the division of media and metadata.

Avid then widened its sphere of activity to the storage and the management of the media, becoming a major actor of the industry of television. The key products of this widening are the shared storage systems Unity MediaNetwork and Unity ISIS. In 2006 Avid Avid Interplay launched to simplify flows of work and content management for television and the post-production.

Caméo: in Demain never dies one can see the Avid program on the 3rd monitor of Gubta espionnant Paris speaking with Bond .

Products

Video assembly, assembly film and completion

  • Avid Videoshop
  • Avid Cinema - product for stopped Mac * Avid MCXpress - very first system of assembly for Windows * Film To compose

  • Avid Xpress - family of products of video assembly (Xpress FD, Xpress Pro, Xpress Studio…)

  • Media To compose - family of products of video assembly and film (Media To compose Meridian, Adrenalin, Adrenalin HD)
  • Symphony Nitris - product of completion

News

  • NewsCutter - family of products of assembly news (Meridian NewsCutter, XP, Adrenalin)
  • Deko
  • Sundance DIGITAL - automation of diffusion
  • CaptureManager - automation of recording
  • MediaStream - waiter of diffusion
  • AirSpeed - waiter of diffusion
  • Avid iNEWS - NRCS (Newsroom System Computer)

Animation

  • Softimage XSI

Audio

Content management

  • Alienbrain
  • Avid Interplay

Storage

  • Unity MediaNetwork
  • Unity ISIS

Technologies

  • DNxHD codec - codec HD

Acquisitions

  • 1994 : Basys (editorial System pertaining to ITN, sold with DEC then with Avid).

  • 1995 : Elastic Reality, Inc. (developing the software of morphing Elastic Reality).

  • 1995 : Parallax (developing Matador, Illusion and Jester).

  • 1998 : strategic with Tektronix - owner of Lightworks.

  • 2000 : The Factory Motion.

  • 2000 : Pluto Technology.

  • 2002 : iKnowledge.

  • 2003 : Rocket Networks.

  • 2004, January: Bomb Factory .

  • 2004, August: Mr.-Audio.

  • 2005, August: Pinnacle Systems.

  • 2005, August: Wizoo.

  • 2006, January: Medéa Corporation.

  • 2006, April: Sundance DIGITAL.

  • 2006, August: Sibelius Software

Executive team

  • David A. Krall, President and Chief Executive Officer
  • Graham Sharp, Vice President and General Manager, Video Avid
  • Paul J. Milbury, Vice President and Chief Financial Officer
  • Jeffrey S. Hastings, Vice President and General Manager, Pinnacle Systems
  • David Mr. Lebolt, Vice President and General Manager, Digidesign
  • Michael J. Rockwell, Chief Technology Officer & Vice President off Software Engineering
  • Patricia A. Baker, Vice President off Human Resources
  • Sharad Rastogi, Vice President off Corporate Development

Newsgroups

  • Avid Community Forums.
  • Avid-L2 Creative discussion group
  • Cow
  • Postforum

Bonds external

  • Avid Site in English
  • Avid Site in French
  • Other sites of Avid:
    • Digidesign
    • M-AUDIO
    • Sibelius
    • Pinnacle
    • Sundance
    • Alienbrain
    • Softimage
    • Medéa

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