And1
And1 is a mark of shoe of tennis shoe and equipment of Basket-ball. Founded in 1993, its head office is with Paoli in Pennsylvania before moving with Aliso Viejo in California.
History
In 1993, And1 is a university project of Seth Berger, Jay Coen Gilbert and Tom Austin, with the Université of Pennsylvania. The name And1 would come in English from an expression used when a player puts a Charity toss whereas it had put a basket while an unfavourable player made him a fault.
The first to be signed at And1 is the player NBA Stephon Marbury. End 1998, Ron Naclerio, coach of the team of the Benjamin Cardozo High school of the Queens to New York, gives a Video cassette of Streetball to And1. The cassette contains sequences of bad qualities where one sees Rafer Alston. Alston is then with the Université of State of California with Fresno and returns to the draft 1998. The video becomes soon the " Skip tape" , of Skip to my Lou, the nickname of Rafer Alston. The player signs then at And1.
In 1999, with the Haverford College of Philadelphia, And1 carries out its first Publicité with in particular of players NBA: Darrell Armstrong, Rex Chapman, Larry Hughes, Raef LaFrentz, Toby Bailey and Miles Simon. The " Skip tape" 50.000 times are copied and become the first " Mix tape" of And1 distributed free in eight weeks, which will make of Rafer Alston a celebrity. When And1 and Foot Locker become partners, And1 evolves to a national plan.
During the summer 1999, the mark creates And1 Mix Tape, free, 200 thousand vidéos are distributed in three weeks.
And1 gradually will leave to research best the streetballers to make them play in its team for her And1 Mixtape Tour and its vidéos And1 Mixtape, like with the conquest of the world.
From 1 million Dollar in 1993, And1 has twelve years later 150 million dollar. And1 exists in 130 countries. It is carried by the national teams of basketball of Slovenia, Puerto Rico and Turkey.
After the little of success of Street Hoops, a video game of streetball with the players of and1 team, And1 leaves in 2006 AND 1 Streetball.
| Random links: | Marsel Klerg | François Cassandre | Arnaud Epito | Route Centre-Europe Atlantique | Machines revolt | Shikshapatri |