American Multi-Cinema Theater
See also: AMC
American Multi-Cinema Theater or AMC Theater (AMEX is one of the more large chains of rooms of Cinéma S of the the United States. These cinemas often dominate the list of the 50 most profitable cinemas of North America. It is also the only one of the 12 large chains of cinemas of North America not to be itself put in bankruptcy during the recession in the sector in 2001 - 2002.
It was known under the name of Durwood Theaters between 1920 and 1960, of the name of its founder Edward Durwood. It is not that in 1960 qu ' it took its name current.
The June 21st 2005, AMC Theaters and Loews Cineplex concluded an agreement from fusion, but it is suspended with a decision of the department of American justice, the fear of monopoly exists. The decision should be taken between January and March 2006.
History
The company was founded in 1920 by a former travelling artist Edward Durwood with a cinema of only one screen with Kansas City in the Missouri. At one time when the light comedy S were on the decline, Durwood converts rightly towards the films which he guessed being the future of the industry of the entertainment. Its small chain of cinema mono-room had a mitigated success.But his/her son, Stanley, which had obtained a diploma of the Université of Harvard and been useful in U.S. Air Force during the Second world war included the control of the Durwood Theaters in 1960. It re-elects the family company in American Multi-Cinema and starts the application of the concepts of Management which it had learned. It revolutionizes the industry of the cinemas thus. As he explains it later in the magazine Variety, We were to define what our company was making in the world (representation). My father if was not organized .
AMC opened the first complex of American cinema (including/understanding two rooms) in 1963 in Kansas City. Later, Durwood told “that in 1962 it was held in the hall of its cinema of 600 places, the Roxy in Kansas City maugréant its low profitability when it realized that it could double its offer by adding a second screen and by preserving the same team. ”. It was followed in 1966 by four-rooms for six-rooms in 1969.
AMC was also pionnière by opening the first American Mégaplexe with AMC Grand 24 of Dallas to the Texas in 1995. But “the invention” of these complexes of more than twenty rooms is due to the Belgian chain Kinepolis with the Kinepolis Madrid (25 rooms) in 1988.
AMC was one of the large precursors in terms of improvements of the standards of comfort to the spectators in cinema industry. It was the first to install door-goblets in the balustrades of the armchairs and to build rooms with a provision in stage (with steps). This last improvement made it possible AMC to become a privileged target of the continuations launched by activists wanting to defend the people with reduced mobilities. AMC also had its batch of failures, such as the popones with the microwave instead of the traditional machines or of film in 16 mm
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