Alvine Toffler

Alvin Toffler is a writer, Sociologue and futurologist American, born the October 3rd 1928 with New York. It is to it one of the most famous futurologists of our time. He is married with Heidi Toffler, also writer and futurologist and who takes part narrowly in the writing of his books of which much became world bestsellers.

He worked five years as factory worker after his academic works, then began a career of journalist as a press correspondent with Washington, he also taught with the Université Cornell.

Its books, the Shock of the future (1970) and the the Third Vagueness (1980), among those which counts influenced our time the most. Sold with more than 10 million specimens in many countries, they contributed to modify our ideas on the great changes the end of the 20th century and to model our vision of the future.

Alvine Toffler and his wife were the first to imagine the consequences of the change of Paradigme associated with the advent of the era of the Information in all the fields of the human activities. For the little story, Alvin Toffler published its works under its only name until in 1993, date on which it associated his Heidi wife with the paternity of War and Anti-War recognizing on this occasion that its contribution went well beyond from a simple editorial assistance.

Alvin Toffler is currently one of the most required lecturers to the the United States. Alvine and Heidi Toffler created their own consultancy Toffler Associates.

In 1970 in Future Shock , it writes: " the shock of the future is the stress and confusion caused at the individuals to which one makes live too much changes in a too small time interval. " These changes which exceed us are of three types:

Firstly the transience which can be translated by brevity . Brevity of the things: we throw our possessions to acquire news of them. Brevity of the places: we leave the places which us one considering being born for the new ones. Brevity of people: we lose the contact with our former friends and consciousness and we have evil to create a contact with the new ones. Brevity of the organizations: the governmental companies and the business firms create new positions only for better reforming them and changing them. Brevity of information: the scientific knowledge and popular is not fixed and increases in a fast and permanent way.

Secondly, the innovation . The innovation of sciences, which progresses and which will perhaps change the mankind or will combine it with machines. The innovation of the social relations, in family structures in permanent rehandling.

Thirdly, the diversity . The diversity of the choices, the diversity of the subcultures and the specialities, the diversity of the lifestyles. This diversity makes it possible to the individuals to be, to separate within a company in which they were never recognized.

Three waves of development of humanity according to Alvine and Heidi Toffler:

In 1980, in The Third Wave , it describes 3 types of companies and the concept of waves. Each new wave pushes the old company and establishes the news. The company of the 3rd vagueness is the company known as post industrial (post Années 1950) and is characterized by information, the technology and the very great diversity of the subcultures.

In 2006, in Revolutionary Wealth , the authors carry out a detailed analysis of our current society in which the key of prosperity is knowledge and either the money. It is firmly supported for multiple examples which show that the world which we enter will be radically different. The authors dissect all the complexity of the post-industrial company in which we live since the development of data processing in our daily life. This book was translated into French under the title the revolutionary richness in 2007.

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