Advertizing Slogan

A advertizing slogan is a commercial tool entering the process of promotion of a product.

It is about a sentence, often rather short, which has as drank to be retained easily by that which hears it and sometimes to associate a product (object of the slogan) with positive images which will encourage the consumer to buy the product. The Slogan S are often associated with a music which, by rythmant the advertizing sentence , assistance the consumer to remember it.

Implicit rules

The slogan having to be retained by the consumer, his rules of effectiveness use certain processes of the Poésie, playing on the rate/rhythm of the sentence, the Assonance S ( a piece of furniture signed Lévitan is guaranteed for a long time ) and/or on the Zeugma ( In France, one does not have oil, but there are ideas ), to voluntarily confine itself with noncontemporary slogans.

The advertizing executives distinguish from the terms such as:

  • the hangs (or title , the English form headline is also employed): slogan used for a precise product or a campaign specifies

  • the signature (the English form baseline is also used): slogan related to the mark itself, which belongs to its identity

Examples of old slogans

  • With the supply meter ,
Twice more apparatuses to better live
  • the Wonder pile wears only if one makes use of it
  • With SABENA, you would be there already (slogan painted on walls with the accesses of the stations and also placarded on large intinéraires road)
  • Buvez, eliminate!
  • Chambourcy, oooh yes!
  • '' Dubo… of the good… Dubonnet! ''
  • Of the bread, the wine, Boursin, I am well , cheese Boursin
  • I believed that my shirt was white: but his with whiteness Small Parsley
  • but strapping man!
  • When y' has some more, y' in still has!
  • the SNCF, it is possible!
  • With PHOX, not of intox: P.H.O.X.
  • SEB it is well
  • Which all those which like the Danette, rise! , Everyone rises for Danette
  • the friend of the breakfast, the friend Ricoré
  • Lapeyre, y' in with step two!
  • Même wet they are dry (Pampers) '
  • the price is forgotten, quality remains (advertizing slogan taken again everywhere, even in the dialogs of the uncles flingueurs)
  • Plus white than white! (Coluche)

See too

Internal bonds

External bonds

  • Site on the museum of publicity
    • List of advertizing slogans
    • Small list of slogans
    • Articles on the best advertizing signatures

Random links:Neumonía asiática | Paul Court | Grognard (Halation) | John Byner | Line of bus the RATP 615 | Pierre Ducasse (footballer)