99 francs (delivers)

Style and structure of writing

This novel was cut out in six chapters of which each part is named by a personal pronoun, in bond with Octave, the protagonist. Thus, in the chapter first, “I”, the author express with the first anybody. in the chapter “You”, it express at the second anybody, like a visualization of his own life. and so on until the personal pronoun “They”. This book ends in a pleiad of advertizing slogans, those Ci being finished by “Welcome in a better world”. Thus the author seeks to render comprehensible with the reader whom publicity invades us daily and whom we seek a better world, but this better world does not exist any more apart from the advertizing world.

Summary

A director Publicitaire describes the Cynisme of his trade.

In this novel of Autobiographical Autofiction of inspiration , Frederic Beigbeder tells disillusions of the “creative S of elites” of Slogan S advertizing executives vis-a-vis the Management with the customers of the Advertizing agency which employs it.

Trying to raise the cultural, moral level and ethics of the advertisements which it produces, it runs up against the refusal of the director of communication of a yoghourt famous brand and sees its script gradually edulcorated to leave room to a hollow spot, characterizing according to him the little of considerations which has large the trade marks for the Consommateur S and their prejudices with respect to their intellect.

He wanders in a world of opulence of consumption, money king, and loses his human reference marks and does not know any more how to find happiness, in spite of or perhaps precisely because of its disproportionate level of remuneration. The drug and the prostitutes of luxury which it depicts like the daily newspaper of people of its trade do not satisfy it any more, and it seeks new shivers by exceeding the limits of morals.

Disgusted by its trade and its own genius for cynicism, it outrancièrement tries to be made return. Its attempts show resounding failures and gradually propel it at the top of the scale.

With the ridge of its glory, rewarded with Cannes for a truth-false spot for publicity in which it can finally express its creativity, it is caught up with by last justice and its abuses.

Theater

99 francs was adapted to the theater Trévise in Paris in 2002 per Gilbert Ponté, actor alone in scene. The part was not diffused because the right had already been sold with the cinema.

Cinema

An adaptation to the Cinema, also titrated 99 francs , left the September 26th 2007, carried out by Jan Kounen, with Jean Dujardin. The Film is coproduit by Arte, Canal+ and CinéCinéma, no other chain of Télévision not having wanted to be likely to dissatisfy its advertisers.

Quotations

The messages delivered by the advertizing are not without influence on the brain of the " mongoliens of less than 50 years… "
Do you know the difference between the rich person and the poor? The poor sell drug to buy Nike whereas the rich person sell of Nike to buy drug.
In my profession, nobody wishes your happiness, because happy people do not consume.
At Procter, there is a saying: " Never take people for idiots but never forget but they it sont."
The man is a product like the others.
Never irresponsible cretin has been also powerful only me for 2000 years

Notoriety

It is this novel best seller (Romance contemporary French more sold abroad), translated into 21 languages as the fourth of cover proves it, works of autobiographical autofiction of inspiration, which makes known Frederic Beigbeder with the general public.

External bond

Chronic of '' 99 francs ''

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